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Sports Betting: Creating your Business Plan | Pay per Head


When it comes to sports betting, the risk of not being prepared for it is just too great. In fact, you should treat sports betting as a business, and then run it accordingly.


Sports Betting as a Business

Your business plan is actually your betting plan.

This is a document that you should create which points out how you are going to make cash one day (or by a single wager), and it also indicates your overall, long-term expectations.

Information that can be included on this document:

  • The time frames it will be organized by.
  • A balance sheet with info related to expenditures, income, profits and losses.
  • When it comes to sports betting, you want to focus on the income that you make from your bets, against the expenditures associated to the commissions paid to your pay per head services bookie.
  • You can also include data related to any particular training or coaching that you are currently paying for (or had paid for in the past).

Working Conditions

You also need to consider the hours that you will actually work, versus the time that you are planning to take off.

Do you need to commit to a set of specific tasks, such as paying your pay per head bookie on time? Think about this, and add the proper info to your document.

Your goal should be to find the balance between focus and freedom.


It is also a good idea to add to your business plan information related to how you are planning to grow your sports betting operation over time.

What are the key actions that you need to consider and apply when necessary?

What are the skills and the knowledge that you need to acquire periodically?

Stick to your Guns

Once you have created your business plan, make sure that you stick to it. This is because a lot of bettors make the mistake of switching from one system to another, and this is a factor that prevents them to mastering a single betting system or strategy.

The Common Factor

When you get to talk to a number of professional sports bettors, even though they may run their businesses differently one from another, you can tell that they have one thing in common:

They all managed to survive the learning curve, which allowed them to make it to the earning curve thanks to continuous effort and focus.

For some people, this learning curve can take longer than for others, but it doesn’t matter how long it takes you to acquire the necessary knowledge and experience, as when you make it to the finish line, you will be ready to truly challenge your pay per head bookie.