The most difficult part about launching your own Price per Head Bookie website is to attract attention.
Facebook is a great solution to this problem, and here is some information that can help you get you closer to your targeted audience and build an email list at the same time.
Price per Head Bookie Tips: From Facebook to an Email List
It is relatively easier to get Facebook likes than to get someone to give you his or her email address, so it is a great a idea to build a strong following on FB first to then turn such following into an email list from prospective clients for your Price per Head Bookie business.
1. Building Landing Pages
The first thing that you must have in mind when creating your Pay per Head Services site is that you need to have landing pages to be used as references on your Facebook page.
If your first landing page is not quite ready yet, you can opt for using a “coming soon” announcement on the page in order to start building trust within the people that is visiting you.
What is most important is that such landing pages are going to serve as the key to this particular marketing strategy as it will help you funnel and collect emails.
How to Build your Landing Pages
Every single landing page that you create has to be different. Your mission is to tell people through social media that your Bookie Services website is launching soon and that you really have something valuable to offer.
This will indeed encourage people to give your their email address.
Here are some things you should consider adding:
- A logo (or similar brand identification).
- A detailed blurb with information on how your Price per Head Bookie site is going to benefit your prospective clients.
- An incentive for signing up such as a free E-book (this is an optional one, but it is very recommended).
- An email sign up box.
- Positive comments related to your website.
- Social media buttons.
- Your contact information.
2. Creating a Facebook Page
Once you have created the first landing page for your Price per Head Bookie site, then it is time to start working on your very own Facebook page.
The first thing that you need to add to an FB page is a profile picture.
This is because this is the first thing visitors are going to look at, and it is indeed true that first impressions count a lot, so try to add one that it looks attractive to prospective clients and that it also reflects the values of your website (that goes to for the information that you add on your FB page concerning your business).
Although getting likes in an organic way is great, since you are just getting started with your Price per Head Bookie site we recommend you to make use of paid ads in order to drive traffic to your FB page.
Although FB’s guidelines for ads are pretty clear, we still recommend you to take five minutes of your time to read them in order to have a clear idea of what you can and cannot do with ads.
The next thing related to ads is to decide who do you want to target with your ads, and working with demographics is great for this purpose because it allows you to tailor your ads in order to get you closer to prospective customers.
3. Turning your Ads into Subscriptions
Once you have created your first landing page on your Price per Head Bookie website and have obtained some likes throughout your FB ad campaign, then it is time to tie the two together.
People is not going to visit your Pay per Head Service site if they don’t find it interesting enough, so your job is to add attractive content to your FB page, including things such as links, pics and anything that you believe your targeted audience might like.
You can add the link to your landing page (where the email sign up form is located) once in a while between posts on your FB page, but you need to make sure that you don’t overdo it because you don’t want to appear as a salesman.
This means that you need to add the actual link to your landing page in a subtle way in order to not overwhelm your visitors with marketing info.