In order to check out how successful your Pay per Head Services site currently is, you can make use of a great tool such as web analytics.
Indeed, web analytics is going to help you to verify what are the things that you are doing right and where you need to put some more SEO (search engine optimization) work in order to attract the right kind of visitors to your site.
Pay per Head Services: The Goal
When a webmaster uses this tool in order to analyze his Pay per Head Services website, he is actually going beyond just looking for where his site is currently ranking or how many browsers clicked on the SERPs (search engine results pages) for his site.
The real GOAL for the webmaster is to verify how many people made it to the website and subsequently got converted into clients.
People who “convert” is going to do exactly what you need them to do: in the case of bookies, become part of their bookmaking portfolios.
What Visitors Should Do
Web analytics is great because it allows the owner of a Bookie Services site to check what visitors actually do when they first arrive to his website, and it also allows him to determine what browsers SHOULD actually be doing in order to get them closer to turn into conversions.
Where are browsers first going when they visit the site? Do they remain on the home page for long, or do they visit the pages where they can find more specific information about the Pay per Head Services that the bookie offers?
Do they stay for long periods of time browsing content, or do they leave almost immediately after arriving?
These are certainly very important questions, and by using web analytics, webmasters can get very accurate answers that can help them to determine what tweaks are in place in order to direct clients where they want them to go.
Also, if clients are leaving soon, web analytics can provide the info on why this is happening.
Remember: Although you have created a Pay per Head Services website with the aim of getting conversions for your business, when people arrive to your site, they shouldn’t feel pressured to take certain actions, or otherwise they will take your site as pure marketing and will leave.
Web Analytics provides you with some key data that you can use to improve the experience of clients and guide them, not forcing them.
For this reason, you should try to get people to take the actions you want them to take in a way that it will seem natural to them.
After all, if people are visiting your Pay per Head Services site is because they are interested in what you have to offer, so use the web analytics info in order to turn them into conversations as naturally as you can.
Make Sure It’s Worth It
When you run a Pay per Head Services site, you need to make sure that all of your hard work is paying back.
This means that even though you might be getting a lot of traffic on your website, if you are able to turn just a handful of those visitors into conversions, chances are that you are running a site that is costing you money and is not getting you the desired results.
This is precisely why using web analytics is so critical, as it makes it possible for the webmaster to see where all that traffic is coming from.
When the webmaster is able to determine that the big volume of traffic is coming from the wrong areas, he can focus his efforts in trying to change his strategy in order to get not just massive traffic, but also qualified.