Pay Per head | Bookie Software | Sportsbook Software

Pay per Head Services Site Tips: Targeted Audience

Before you can communicate something on your pay per head services site, you really need to do some brainstorming and think about who your targeted audience really is.

Although you might consider yourself an industry expert, you must be able to explain things in a way that is going to be attractive to your visitors.

Pay per Head Services Tips: Targeted Audience Equals Conversions

With your pay per head services website, your work should be based on communicating your message in order to persuade visitors to become your clients. To know who such people are is key to get the conversions you need.

Many agents whom are new to internet marketing tend to make a big mistake: they believe that there is no target audience. They believe the web is full of random people and they just want to get some visits.

But in reality, to get browsers to come to your pay per head services site, who can later be converted to customers, requires some essential targeted marketing.

Think Like a Client

Sure, you know what you’re offering on your pay per head services site but you also need to know what your clients really need.

For this reason we recommend you to put yourself in their position in order to see things from a different perspective. Here are some questions for your consideration:

  • If you were a player that is looking to make online bets, why would you be interested in visiting your website?
  • How can you differentiate yourself from other bookmakers? (Things like the prices or promos you offer)
  • What is your advantage over online regular sportsbooks?

Meeting Needs

Before you try to motivate and persuade visitors to become your clients, you need to meet their needs. When someone arrives to your pay per head services site, they are looking for certain information.

So, when you create landing pages, make sure that you add as much interesting data that will get first-time visitors to stay longer on-site.

The more helpful info that you offer on your pages, the more chances of getting good rankings on the SERPs for certain keywords terms, which guarantees that you will be getting high-quality traffic.

On the other hand, if you start pushing sales right away, before visitors even had the time to check on the info they were looking for, it is likely that they are going to leave your pay per head services site right away.

Offer Incentives

Since you are interested on getting certain type of people to visit your pay per head services website, you also need to come up with some targeted incentives.

This means that you should be able to count with things that are going get the attention of players and gamblers in general.

For example, if you are good with words and are not afraid of the camera, then go ahead and create your own videos offering your advice on different betting topics.

The great thing about doing this is that if you do it on a regular basis, you will be cultivating a loyal audience.

Although some of that people might not turn into customers right away, the more they visit your site, the more interested they get, and that is what you really need.


Another excellent way to keep in touch with people that previously visited your pay per head services site is to create a newsletter that you can distribute using the help of a tool such as MailChimp.

Let’s say that you are planning to run a special sign up promotion for a limited time.

If you release such information using a newsletter, chances are that people that were thinking of signing up with you but that were still not fully sure might take that step now thanks to an attractive promo.