Besides keeping an eye on your current conversions, you also need to look at the big picture, which means that you need to consider if your cash, time and efforts related to your Pay per Head Bookie SEO’s (search engine optimization) project are actually paying back.
Pay per Head Bookie: Rankings
Particularly, are you experiencing a better flow of traffic thanks to your work towards the search engines? These are probably some of the most important questions you should ask yourself when tracking how successful your SEO work is.
You need to verify that the keyword terms that you are using are really working. You truly need such keywords to have a positive effect in the search engines, otherwise you will be optimizing for no purpose at all.
The success of your SEO campaign is directly determined by being able to track your keyword phrases in a more effective way.
Keywords are indeed the terms people adds on the search engines in order to get links to information or Pay per Head Bookie services they need.
Broad and Specific Keywords
When you are keeping track of the keywords which you are employing on the pages of your Pay per Head Bookie site, remember that you shouldn’t focus all of your attention on the broad terms.
It is also quite important that you use and track smaller terms, which are more specific.
When we talk about broad terms, we are talking about keywords that usually contain from one to four words, such as Pay per Head Bookie, and are used by people that are browsing websites related to a niche topic.
When we talk about small terms, we are actually referring to terms that have more than four words and that are commonly used by people that are searching for specific things.
When you make use of a tool such as Google Analytics, you are able to keep track of both the terms that are really helping you to obtain conversions and the ones that shouldn’t be used on your Pay per Head Bookie site anymore.
You can, for example, keep track of the cash that is being spent on specific keyword terms through ad campaigns in order to determine if the ROI is paying well or not.
Remember: When a keyword is not doing what is supposed to do, don’t be afraid to replace it for others that can actually attract prospective clients.
Traffic versus Conversions
Even though you might be getting a lot of traffic, that doesn’t mean that you are getting conversions accordingly.
This is why you need to track your keywords based on their performance, which means that you need to keep those that are allowing you to sign in more clients for your Pay per Head Bookie business, and not necessarily those that are bringing large amounts of traffic.
If you have a keyword that is performing well in both areas, then you just found yourself one of the best keywords for your particular needs, and one that is definitely a keeper.
SEO Takes Time
If you are currently running an SEO campaign on your Pay per Head Bookie website and you are not getting the results that you were expecting, then we recommend you to have some patience because SEO indeed takes some time.
Just remember to always keep an eye on the progress of your pages and particularly on your keywords, and proceed to do changes when they are required. If you work this way, good results are sure to come.