Pay Per head | Bookie Software | Sportsbook Software

Pay per Head Bookie: Creating a Business Plan

Pay per Head Bookie: Creating a Business Plan

Pay per Head Bookie: Creating a Business Plan


A business plan can definitely help you prioritize the actions you can take to start running your pay per head bookie business the right way.

You do have some flexibility in determining your favorite format for the business plan of your sports betting and gaming operation.

However, there is certain data that must be included in order to increase the chances of potential growth and profitability.


Pay per Head Bookie: What It Must Contain


Mission Statement: The mission statement of your pay per head bookie operation sets the tone for the business, including its goals and values.

A good mission statement must inspire the staff of your pay per head service bookie company to work as hard as possible in order to help you accomplish the goals that you have set for the wagering and gambling business.

Description of Services: This is the area of the plan where you must include an accurate description of the pay per head bookie services that you currently offer, and the ones that you believe you will be able to offer in the future.

When writing this section of the plan, it is important for you to be as complete as possible, and leave nothing to the imagination.

Market Analysis: In this area, you need to add information related to the markets in which you intend to sell your pay per head bookie software and casino services.

It also includes info on:

  • The number of potential clients.
  • Potential growth rate of the market.
  • Data about your competitors.
  • And any particulars related to your marketing strategies.

Financial Projections: In this section of the business plan for your pay per head sportsbook software business you will need to include information on expenditures, revenues, and losses and profit.

Here you must include the 3 main financial statements:

  • A balance sheet.
  • A P&L (profit and loss) statement.
  • A cash-flow projection.

Make sure to add information that you can back up with hard data.

Management Strategies: Once you have written the sections of your plan related to pay per head bookie services, marketing, and financial projections, it is time for you to sit down and brainstorm how is it that you intend to achieve your goals. Including info on when, and how you plan to achieve them.


If you believe that writing a business can be a bit difficult, you can start by checking some good samples at

Then, using those samples, you can have a better idea of how it’s done, in order to come up with a personalized version.

Alternatively, you can hire the services of a professional consultant who can either guide you through the steps for creating the business plan for your pay per head bookie business, or to create it from scratch for you.