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How to Start a Sportsbook: Pay per Head, Knowledge, Funds

How to Start a Sportsbook: Pay per Head, Knowledge, Funds

How to Start a Sportsbook: Pay per Head, Knowledge, Funds


If you want to learn How to Start a Sportsbook, all you need is:


  • Pay per Head services
  • The right knowledge
  • Startup funds


How to Start a Sportsbook: Pay per Head services

Without Pay per Head services is very difficult to remain competitive. This is the first valuable lesson related to learning How to Start a Sportsbook.

These are the solutions offered by a PPH offshore services company:

  • Sportsbook software
  • Online and call center betting


Sportsbook software

Learning about How to Start a Sportsbook involves knowing about sportsbook software.

This bookie software is the data management tool used by agents to take care of the operation.

What’s great about this tool is that’s fully mobile as it works with an online platform.

This means that bookies are able to run their wagering and gambling operations from any place in the world.

This bookmaking software includes a lot outstanding customizable reports.

These reports allows the agent to see the live action of players. And it also allows the top bookmaker to take care of sub-agents.

Needless to say, to count with such a valuable product without having to pay for software development is totally to the advantage of the agent.


Online and call center betting

When learning about How to Start a Sportsbook, it’s also important to know about online and call center betting.

This is the service that’s offered by the Pay per Head company to your players.

And it means that your customers are able to get their action using a website; and also through an offshore call center.

The website can be used for sports betting purposes only, or you can also include an online casino.

The latter option comes with an extra weekly cost. But considering the profits obtained, it’s really worth the cash.

This is a website that’s also fully mobile. This means that players can easily access it using their smartphones, tablets or laptops.

If you’re dealing with a reputable price per head company, chances are that their call center is located offshore; in a country such as Costa Rica.

This ensure that players can get the best of services while making such solutions totally affordable for the agent.

What’s great about this particular Pay per Head service is that the bookie gets his own toll free number.

This means that players can always call for free to get their action. And they can do it 24-7, 365 days a year.


How to Start a Sportsbook: Knowledge

Learning How to Start a Sportsbook also involves acquiring the right knowledge.

You want to get your hands on some books related to the fields that can help you with your operation.

In your case as a bookmaking agent, that implies getting some basic business knowledge. This includes:

  • Marketing and sales
  • Accounting
  • Sports and betting

Remember that the more proficient you get, the better decisions you’ll be able to take as a sports betting and gaming entrepreneur.


Marketing and Sales

You definitely need to learn how to get people to become interested in what you have to offer as a top bookmaker.

And that’s because that’s the only way you’ll be able to continuously recruit new prospects.

This is exactly the secret to become a successful agent: to get new clients to get more profitable every day; and also to replace the few that depart from time to time.

So, go online and order some of the best easy-to-grasp books on marketing and sales.

Then, take the time to digest the information provided on those books.



In order to run a wagering and gambling operation properly, you should count with the services of a good accountant.

Now, you can hire a full time employee, or you can hire the accountant periodically.

What’s important is that you have an idea of how to speak the accounting language.

Again, you don’t have to become a professional.

All you have to do is to understand the information in order to take the best possible decisions for your bookmaking operation.

This is definitely important to understand when learning How to Start a Sportsbook.


Sports and betting

Another field you should learn as much as you can about is sports and its relationship with betting.

You want to know all the important factors related to every single team for every single important league out there.

This includes new players, injuries, good and bad streaks, etc.

This allows you to have a better understanding of the lines the Pay per Head shop is serving your players.

And, it allows you to create your own lines based on your own findings and determinations.

To learn about How to Start a Sportsbook also means to know everything related to betting types.

Doubtlessly, you want to understand every wagering type because this allows you to market your services in a more professional way.


How to Start a Sportsbook: Startup Funds

When learning about How to Start a Sportsbook it’s important to know that you can’t get started without funds.

You definitely need to count with some startup cash because you need to pay winners.

Sure, you became a bookie because of the profits. And although the profits are great, you always going to have some winners here and there.

And when you start a bookmaking business, you need to pay the people that wins so you start building up a good reputation.

If you fail to pay winners, you will get the contrary reaction: players aren’t going to trust your wagering and gambling operation.

And as a consequence, they will look for a different agent, and will also spread the bad word of mouth about your business.

This is a scenario you don’t want for your sports betting and gaming operation.

So, before you start, make sure to get the funds either from:

  • Your personal bank accountant
  • Friends of family
  • An investor

This guarantees that you’ll have the cash that can help you retain a positive image in front of current and prospective new clients.

Soon enough you won’t need any cash from your bank account or anybody else.

And this is because you’ll be able to pay winners directly out of your own profits.

Doubtlessly, this is also an important factor related to learning How to Start a Sportsbook.