Creating your own bookie website and signing for pay per head services is just the starting point if you want to dominate your niche marketplace. If that is your case, you need to make sure that your betting solutions really stand out from your competitors.
Site Design Matters
Make sure that the design of your bookie site really differentiates you from other more generic sites, to the point that visitors will stay and check other pages instead of leaving after a quick visit to the homepage.
Know what you are Actually Offering
To really know what you want to offer in order to be the dominant force in the game, you need to analyze what the current top agents with a bookie website are doing. If you say that you just want to offer your sports betting services, that might not just cut the deal for some people, so, here are some questions to consider:
- What type of services can you offer? What are you an expert at and in which areas do you need some assistance?
- How can you apply your strengths as an agent to top others? How can you reflect those strengths on your bookie site?
- Can you offer live help? Being available is always a plus when you want to close a deal, and a live help service located on your site can be of great help. Since you may not always have the chance of answering a request right away, get people to send you their written petition and try to get back to them asap.
- What features can you include on your website that will make it different from those of your competition? Check out their sites and see what they’re missing and add it to your site. If possible, try to make the feature that makes your site unique your selling point.
Diversify and Increase your Profits
When you signed a deal to get pph solutions, you not only granted you full access to advanced bookie software, but you also received the option of acquiring casino services.
Remember that many of your web players (both the ones that you signed online and the local ones) are fond of playing casino games, and if you offer them this option, you can get access to some extra cash that will certainly not hurt your pocket.
Adding this service really works because your current players already trust you and they will not be hesitant to start playing games such as Blackjack or roulette right away.
Identify your Targeted Audience
Since the services that you are selling on your bookie website are not destined to everybody, you need to sit down and brainstorm whom your prospective clients are. Take into consideration things such as demographics (set your Facebook ads for people older than 18) and player’s preferences.
Local versus Online Competitors
Now that you have a bookie site, you are competing against both local agents and also against online bookmakers. If some of the locals already count with a website, then they are certainly your direct competition.
Even though that is the case, don’t forget that there are many agents from many regions out there with their own sites specially designed to attract players, so make sure that you have a clear idea of who your competitors are in order to study their business strategies and outrank them.
The more specific you are on the kind of people that you want to attract, the easier it will be for you to create an SEO strategy that will get you the positive results that you are aiming for.