A modern Pay per Head bookie is a sports betting entrepreneur that realized something very important:
Making money with a bookmaking and casino offshore services business could be effortless.
And the main reason is that set of outstanding data management tools known as Pay per Head services.
With that said, the bookie still needs to apply himself to get as many clients as possible.
But, with the information management area fully covered; marketing himself and getting new sports bettors and gamblers can become an enjoyable routine.
Pay per Head Bookie Business Stages
Although this is very subjective, here are some of the stages a Pay per Head bookie may follow from bottom to top:
Without cash, the Pay per Head bookie won’t be able to start his wagering and gambling operation.
The bookmaking agent needs these funds because he must be able to pay his clients in case they win.
Now, if the sports betting agent counts with the startup cash; then this is the best scenario.
On the other hand, the bookmaker can opt for getting the money from:
- A friend or family member: This is a good option. But make sure to pay up on time; or this favor can actually lead to the deterioration of your relationship with the other person.
- Investor: Your second choice, if you don’t want to mix business with personal life, is to get the funds from an investor. This person can give you the cash you need in exchange for an extra percentage; or the investor may want a part of the business, or a periodically cut of the bookmaker’s earnings.
Whatever the option, what’s important for the Pay per Head bookie is to secure the necessary funds that can serve as a solid base for his sports betting business.
So, if you’re an entrepreneur that wants to start a bookmaking career, make sure you have the cash you need; or wait until you get it to actually take the first step.
A Pay per Head bookie software entrepreneur usually starts small. It is not uncommon that the first clients of a modern sportbook agent are his friends and family.
Then, this circle starts expanding organically, as the friends of friends, and extended family members; join the bookmaking portfolio of the sports betting agent.
This is usually the stage where the Pay per Head bookie may, or may not yet be working with a good sportsbook software solution.
If the sports betting agent starts working with an offshore PPH shop even before he gets his first client (friend or family member included); his chances of making it to the top are very high.
The reason is because those that have placed wagers with him already know that the Pay per Head bookie is able to offer call center and mobile betting; including casino games.
This is quite advantageous; mainly because it allows the business of the Pay per Head bookie to promote itself by positive word of mouth.
Once the sports betting business of the Pay per Head bookie becomes popular locally; more and more players are going to knock on the bookmaking agent’s door.
This is quite good, and in fact, it is one of the top goals of any wagering and gambling agent out there.
However, if the Pay per Head bookie really wants to grow, he needs to see beyond local players; and expand to other territories.
Working with Sub-Agents
Expanding is easier when the Pay per Head Bookie works with sports betting sub-agents.
These are other bookmakers that act as local representatives of the Pay per Head bookie in other territories; including national, and international ones.
Sub-agents can work:
- For a commission: The sub-agent is paid a commission for each new player he recruits. And, he may also receive a cut of the monthly losses of the players he managed to recruit.
- As direct employees, getting a monthly salary: The Pay per Head bookie can also hire the sub-agent as part of his direct staff. This means that no matter how much business the sub-agent brings to the bookmaker, he gets the exact same salary every month.
- As partners: This scenario takes place when a top bookmaker partners with another top bookmaker to share players, profits, and risk.
Hiring sub-agents is a very subjective task for the Pay per Head bookie. This is because circumstances are different for each bookmaker.
For example, a sports betting agent can hire a family member thats lives in a different region or country as a sub-agent.
Or, it may also be the case that the Pay per Head bookie prefers to hire a professional, experienced bookmaker; to represent him.
Although the PPH shop provides the Pay per Head bookie with wagering clerks and client attention personnel for his clients; the bookmaker still needs to hire some direct staff of his own.
- An accountant: This is a professional that the bookmaker really needs as part of his team. The sports betting agent can decide to hire an accountant full time, part time, or periodically. This is very subjective; and what’s really important is for the Pay per Head bookie to work with accurate figures.
- A personal assistant: This is someone that is hired to assist with the stuff that needs to be done; but that the bookmaker can actually delegate.
- Sub-Agents: As stated above, the bookmaking agent can hire sub-agents to expand beyond his local domains; and, one of the alternatives is to hire these individuals as full time employees.
Working with a price per head shop allows a sports betting agent to manage his business successfully, and enjoying a lot of free time simultaneously.
This means that a Pay per Head bookie can take care of his wagering and gambling operation; while still spending a lot of time with friends and family; or simply dedicating that time to non-business activities.