If you are the only employee of your bookie company, you may find it not so easy to properly deal with all of the business’s administrative tasks while attending to the needs of your players at the same time.
For this reason, you should seriously consider integrating support services to your sportsbook operation.
These solutions (which can be full-time or temporary) include offshore staff, data management, an accountant, consultants, and any other service in between.
Bookie Tips: Experience and Efficiency
Although you may be very good in certain areas, there are people that have more experience than you in others, and that is exactly the kind of individuals you need to look for.
Do you know how to move betting lines? Or how to keep efficient financial records? Do you want to take all the phone wagers yourself?
If the answer to these questions is no, then support services is definitely an option you should consider in order to manage your bookie business properly.
Outsourcing is then, the best choice for you. Now, when it comes to contract out, there are both onshore and offshore options:
Accountant: An accountant is someone that you will definitely need if you want to avoid making mistakes with the figures related to your bookie operation.
This is someone that you can hire on a full-time, or part-time basis, and you can also decide if you want to bring your accountant to work at your home office, or if you want to hire this person as a freelancer.
Web / Marketing: If you want to really grow your bookie business, then marketing your sportsbook solutions using the internet is doubtless an option you must not forget about.
Visiting and becoming part of sports betting forums and other similar online hangouts for bettors is where you should start.
Once people trust you, they will not see you as someone that is trying to market something to them, but as a friend, as just another member of their online communities.
This is certainly the spot you want to be in because when you get to introduce your bookie services, it will feel natural, and this comfortable position will make it easier for you to entice prospective clients to join your betting and gaming portfolio.
Sub-Agents / Collectors: Expanding also means that you will have to deal with a larger number of clients, so it is quite reasonable for you to consider hiring sub-agents who can act as the face of your bookie business in other areas by collecting and paying clients.
Pay per Head Services: When it comes to offshore services, signing up with the proper pay per head services shop is really all you need.
Once you hire a pph shop, you will not have to take care of anything related to bookmaking anymore (if that’s what you want of course).
Line moving and wagering (both over the phone, and the web), will all be taken care of.
What is best about using the right pay per head services company is that your image as a bookie will be truly enhanced compared to other agents whom decided to passed on the decision of working with a pph shop.