Running an independent sports betting operation has benefits for both the bookie that is handling the business, and also for his players.
For the Bookie
No Large Investments, Minimum Risk
A person that takes the decision of starting a bookie business using pay per head solutions don’t require a lot of capital in order to start operating as the PPH shop is the one that provides all the infrastructure needed in order to operate at the highest level.
If you are running a sports betting operation, there is always some risk involved, but working with a PPH establishment minimizes such risk as the personnel there is good at keeping track of “wiseguys” whom are trying to clean the bookie.
Once they detect suspicious activity on a particular account, they will immediately inform the agent so he can take the necessary actions.
Freedom and Big Cash
Let’s face it, if you are considering becoming a bookmaker, you likely have two main goals in mind: to have as much freedom as you can, and to accumulate as much money in your bank account as possible.
This is indeed possible for the bookie that is using pay per head services because the PPH shop is handling most aspects of his operation, which means that the agent can take some time off from his regular responsibilities at any time while knowing that his business is in good hands.
And of course there is the cash part: PPH increases the agent’s credibility considerably because he’s able to offer premium services.
By doing so, his current and future clients will become loyal, and doubtless, to count with a devoted customer base is the secret to make it big in this business.
For the Player
No Credit Cards Needed
It is a fact that people don’t like giving out their credit card information, especially over the internet. This is certainly one of the biggest challenges that an online sportsbook faces when it comes to recruiting new clients because there are many players out there that have been robbed by fraudulent sports betting operations.
When it comes to the independent bookie, bettors know that they are dealing with a real individual who they are able to contact directly by phone, email or in person, and that is the main reason why they don’t have a problem about handling him their cash.
In other words, to deal with a bookie is a more personal, engaging experience.
High Quality Service
Instead of taking calls from their clients, the modern bookie relies on price per head services, which allows him to direct people to either a call center or a website where wagers are recorded.
The agent then uses his personal bookie software in order to check out who owes him cash or who he owes money to.
This means that when an agent acquires a new client, the latter is going to obtain the same type of high quality service that is found at the top online sportsbooks, no more, no less.
Most players like to keep their sports betting action as private as possible because of the legal consequences that such activities are linked to.
People that bets with the large online sportsbooks are exposing all of their personal information to a group of people they don’t know, and that can be harmful in more than one way.
Dealing with an independent bookie is quite different because such agents don’t keep the personal data of their clients, and when it comes to betting over the PPH shop’s website or call center, all that is needed by the player is a pin number and password.
This means that only the bookie has the name (which may or may not be real) and the contact information of his clients (a simple email address in most cases), which means that the exposure of his players to unwanted sources is minimal.