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August 2014 Archives - Pay Per Head | Bookie Software | Sportsbook Software

Pay Per head | Bookie Software | Sportsbook Software

Monthly Archives: August 2014

Pay per Head Services: Get to Know Bing Webmaster Center


Pay per Head Services: Bing Webmaster Center

Bing Webmaster Center offers a series of tools that are effective and not only can help you get a better ranking in Bing’s search engine results pages, but also in Google.

Sites Overview

This particular tool provides webmasters with a single overview of their Pay per Head Services sites and their current performance in search results powered by Bing.

Metrics that can be viewed on this particular segment of Bing Webmaster Center include:

  • Impressions
  • Indexed Pages
  • Clicks
  • Number of “spidered” pages per site.

Crawl Stats

This segment provides some extra data and great reports related to the number of pages from a given Pay per Head Services website which have been crawled by Bing and most importantly, how many errors have been uncovered during the process.

Just like with the tools provided by Google, Bing allows people to submit their own sitemaps in order to help Microsoft’s search engine to discover content from a sportsbook solutions site and prioritize it.


This is a section that is similar to one that is offered in Google Webmaster Tools and which allows people to view and assist Bing in order to index pages in a more proficient way.

Here, webmasters can explore the content of their Pay per Head Services site with the goal of organizing it accordingly to Bing standards.

It also allows users to submit or remove URLs from search results, adjust settings related to parameters and check out inbound links.


On this segment, people can find a summary related to the traffic that has arrived to their Pay per Head Services websites through Bing (or Yahoo!) searches. They will also find click-through info and reports on impressions.

Also available on this section are reports related to costs estimates in case a given webmaster is planning to acquire some ads to target specific keywords.

Link Explorer

Identify Powerful Links

With the tool called Link explorer, people can sort out the inbound links from their Pay per Head Services sites by metrics in order to find out which exactly are the most relevant links.

Strongest Linking Domains

With the very same tool, webmasters can find out what are the top domains that are linking to their own domains.

Link Anchor Text Distribution

This particular section of Link Explorer allows people to check the text distribution others used when linking to their Pay per Head Services website.

Head to Head Comparison View

This section is definitely useful when it comes to checking out what the competition is doing as it allows people to compare one Pay per Head Services website against another in order to see why one is currently outranking the other.

With this information at hand, webmasters can realize what they are doing right, and most importantly, what they are doing wrong in order to take the necessary measures to correct any possible mistakes as soon as possible.

Social Share Metrics

This is the section of Link Explorer where people can find out information about how many times content from their sites has been shared, and in which social media website, including the big names such as Facebook, Twitter and Google+, plus others relevant ones such as Pinterest, Tumblr and Vine.

Bookie Pay per Head Services: Working from Home Tips


If you decide to become a self-starter by opening a Bookie Pay per Head Services business, you will probably going to combine your time getting clients outside with working from home.

Here is some information on how to get the most out of your home business.

Bookie Pay per Head Services: Just Like Going to Work

When you wake up in the morning, think like you are getting ready to go work, even if the office for your Bookie Pay per Head Services startup company is the next door to your bedroom.

This means taking a shower, having breakfast and even getting properly dressed.

Doing this can have an incredibly positive mental effect on how you do your work at home since you will feel like a real professional whose at the top of his game.

Setting up an Office

Besides grooming yourself and preparing mentally, you also need to count with a nice, well-equipped space to work at.

If you have a family, your best bet is to set up an office at a private space such as a room. On the other hand, if you live all by yourself, you can even create a working environment in your own living room.

Remember that you will be spending a lot of time at your home office, so what’s important is that you will feel comfortable and able to concentrate on the current matters related to your Bookie Pay per Head Services business.

Set Some Rules

If you really want to remain focus on the tasks related to your sportsbook operation, you need to set some boundaries with those that share your home with you.

A good idea is to put a “don’t disturb” sign on your office’s door when you find yourself busy on any given matter.

When you feel that work is more relax, you can remove the sign so others can enter when they wish to.

Be Disciplined

In order to become more productive, try to create your own working schedule and be disciplined about it.

For example, you can work from 8 am to 1 pm from Monday to Friday. Once you have set your schedule, make sure to deal with all your business matters during those hours.

This will create a sense of discipline that will allow you to become better at your job as a Bookie Pay per Head Services professional.

30 Valuable Minutes

It is a also a good idea to take 30 minutes before starting with the actual tasks-at-hand related to your Bookie Pay per Head Services operation to do two important things:

1. Plan your Day: Write down the tasks that you wish to accomplish during your working hours and also, if you want to spend some time during the afternoon outside trying to find new clients, list down the places that you are planning to visit.

2. Peruse Social Media: Also, check out the latest news online related to your particular industry and check what’s going on in your social circles.

This is also an activity that you can do during lunch and once the working day is over.

Remember that social media is one of the most important parts of your overall online marketing strategy in order to promote your Bookie Pay per Head Services, so the type of social activity that you will be checking before work, during lunch and after work is more of the general kind,  and more business-focused during working hours.

Stay Connected

Working on your Bookie Pay per Head Services business at home doesn’t mean that you are actually working alone.

You should always try to remain connected with those that are collaborating with you, including those helping you to maintain your website and of course, your sub-agents.

You can even schedule some group meetings using Skype in order to get all of your staff together.

Pay per Head Services: Link Building Campaign Basics


As with any activity linked to your Pay per Head Services website, what you need to do first, related to your link building campaign, is to create strategies and goals.

Those working in the field of search engine optimization or SEO rely on a series of metrics that helps them to create a scale of link value, including the following basics:

Pay per Head Services: Relevant Search Keywords

An effective way to determine the actual value of a given page belonging to your Pay per Head Services website is to take a look at the actual keyword terms that such page is currently trying to target.

For example, if you are trying to rank for the term sports betting, to get links from sites that are already popular in the search engine results pages (or SERPs) for such terms can really benefit your goals of also obtaining a good position for the content of your website.

Domain Authority

An authoritative site is one that’s been around for quite some time and that it also has been sustaining a similar value with a tendency to growth for quite some time.

If you manage to get links from sites that have authority, your own new Pay per Head Services site will be considered as to be authoritative by the search engines, with time.

Backlinks of Competing Sites

Taking a look at the backlinks from like-sites that already have a good position in the SERPs for the terms that you are currently targeting, you will get a good idea of what are the type of sites that you need to get links from in order to achieve a similar, or better ranking.

Using a variety of tools that are available on the web (either free of paid versions), you can actually find out what such links are in order to try to target them yourself for the current link building campaign of your Pay per Head Services website.

Links on a Page

Although this appears to be not overwhelmingly important (according to those in the know), it is also important to consider the following:

Try to get linked-to by pages that have few links on it instead of being linked-to by pages that have a massive number of links as this can look like spam to the search engines, and as a consequence, your website can end up being catalogued as belonging to a “bad link neighborhood”.

Referral Traffic

When you start a link building campaign for your sportsbook services website, it is in your best interest not to focus solely on the search engines.

Instead, try to get links for your Pay per Head Services site on places where you have the best chances of getting the kind of direct traffic that you need.

If you have the resources, you can even get in touch with the owners of authoritative sites that belong to the industry of your particular interest in order to get a deal with them for adding links pointing to your site on their own web portals.

The positive aspect of doing what is written above is that the traffic that you will get from such websites is likely to turn into conversions, and that is precisely what you are looking for as a bookie Pay per Head Services provider.


Using the reference information listed above you can get started with your own basic link building campaign for your Pay per Head Services website.

And while doing so, you can also take advantage of analytics tools which are available on the web in order to find out if things are going your way or if you need to put some changes in motion in order to get the links that you need.

Pay per Head Services: Keyword Research Importance


Keywords can make or break your Pay per Head Services site, which means that their importance is paramount.

Here is some information and ideas about why you should take your time to research your keywords well in order to have some good chances of approaching the right browsers.

Pay per Head Services: Why it’s Important

Using the right keyword terms on your Pay per Head Services website makes your content more search engine-friendly.

This is precisely your goal because you want to be found by prospective clients whom are doing some research about bookie sportsbook solutions, for example.

Optimizing your content for such term will increase your chances of getting a good spot in the SERPs (search engine results pages), and this factor will definitely make it easier for you to get the kind of conversions that you’re looking for.

Using Tools

Marketing professionals of old had a tough time trying to figure out what kind of words to use in their campaigns in order to attract the right type of clients.

That all changed with the internet, which basically revolutionized the way in which a solutions provider gets in touch with his clients, and keywords are a big part of that.

There are now tools such as Google Analytics which allows webmasters to realize which the keyword term which a given person utilized to arrive to his Pay per Head Services website is.

Using such information, the owner of the site can do things such as predicting shifts in demand in order to start working with the same terms that are proving good results and that are currently popular amongst online bettors, or change such keywords for others that are more favorable.

Ask Yourself

Just at the beginning of your keyword research work, do some brainstorming and try to figure out terms that you believe possible clients might use to search for an online bookie like yourself.

The most important question that you need to have in mind during this process is this: is the term that I am thinking about relevant to the content that I offer in my Pay per Head Services website?

If the answer to that question is YES, then you are likely on the right track. After brainstorming for a while, take your work online and check out how popular your favored keyword terms really are.

If your brainstormed keywords coincide in popularity with what is currently in demand amongst online players, then those are actually the terms that you should based the future content  of your Pay per Head Services site on.

Check out the competition

Another factor that is quite important for SEO’s whom are trying to get their keywords right is to research the competition.

For example, if you have a cool term that you believe fits perfectly on your Pay per Head Services website but you are not too sure if the keyword is not only cool, but also useful in order to get you closer to prospective customers, then you can search for the term and see which websites appear at the top of the SERPs.

If you find out that the websites that appear in the first five positions of a given results page have nothing to do with what you have to offer on your Pay per Head Services site, then chances are that you are using a keyword that is not going to bring you the kind of visitors that you are aiming for.

On the other hand, if you realize that the first five results on a SERP belong to direct competitors, then it means that you are using a term that is going to be quite beneficial for your SEO campaign because it is a term that is popular amongst similar sites to yours.

Pay per Head Services: SEO Factors With the Most Weight


According to some of the most influential SEO’s out there, there are several factors that carry more weight than others, and working on them can really improve the chances of your bookie Pay per Head Services site to become more popular.

Pay per Head Services: SEO Top Factors


These are the elements that are managed by the webmaster of the Pay per Head Services website.


1-Quality: Take the time to create pages for your Pay per Head Services site that are well written and have enough quality content that is designed to fit the needs of possible clients.

2-Research: Make sure that you possess the best practice of taking the time to check for the keywords that prospective customers are currently using to find agents like yourself either locally, in other areas of your country of residence or overseas.

3-Words: Use keyword phrases on the different pages of your site that you are hoping people is going to find them for in the search engines.


1-Titles: Although there are other factors related to html that are quite relevant, the most important one doubtless is the titles.

For this reason, don’t forget to have title tags that contain keyword terms that go hand-in-hand with the topic of a given page of your Pay per Head Services website.

2-Description: Make sure that the meta-description tags of your site contain an accurate, short and informative sentence about what a given page is all about.


1-Crawl: When it comes to the set of factors related to the architecture of a given sportsbook solutions site, the most important one is the ability of the search engines to crawl your website.

If for some reason the content of your site is not visible to the search engines, it will be impossible for people to find you in the SERPs (search engine results pages).

2-Duplicate: Is your website able to handle issues related to duplicate content well?



These are the elements related to visitors, readers and publishers other than the actual webmaster of the Pay per Head Services website.


1-Country: What is the country where a given user is located?

2-Locality: What is the actual city where the possible client of your bookie Pay per Head Services business resides?

3-History: Is a person repeatedly visiting your website or has that same prospective customer favored you in social channels such as Facebook or Twitter?


Authority: Does your Pay per Head Services website have enough authoritative links, social shares and tweets and similar elements that can give credit to the site as to have authority?

History: If your site is brand new, it is in your best interest to keep a good reputation since day one. When you get to the point where your website has been around for a while operating in the same successful way, you are on the right track.


Quality: Do you have links that are coming from sites that are considered trustful and with high-quality content?

Text: Do the links that point to any given page of your site actually have the keywords you are hoping that page to be found for?

Social / Reputation: Have you managed to get well respected members (also known as influencers) of the different social media communities out there to share your content?

If you want to accelerate the process of getting positive results for your brand new Pay per Head Services site, then try to focus on the aforementioned elements first, and then continue to work on other key factors that can really make the difference and get you the online conversions that you are aiming for.

Pay per Head Services: Basic Elements of Compelling Content


In order to make your Pay per Head Services site popular, you want to create content that is compelling. However, before you begin, you need to make sure of what you want to say and how you want to say it. Here are some ideas to get you started.

Pay per Head Services: Useful Ideas

Positive Emotions

There was a recent study of more than one hundred million articles by Buzz Sumo which proved that content from your Pay per Head Services blog or website which evokes laughter, awe and amusement is shared more commonly than content that doesn’t possess such qualities.

Cognitive Impact

It is Ok to create content for your Pay per Head Services website based on what people already know, but it is even better when you come up with articles or pictures that allows viewers to learn something new.

According to another important study, content that is practical, interesting and surprising gets shared or emailed 34%, 29% and 16% more, respectively.

Middle-Form Content

When you create content that is too short, people tends to discard it because it looks as if the creator (s) didn’t even took the time to do some proper research to make it larger.

On the other hand, when you create content for your Pay per Head Services site or blog that is too long, people are likely to pass-on on such type of articles because the task of reading a long, 3000-word document might seem like an overwhelming task.

Because of this, it is advisable to create articles with in-depth, middle-form content because such type of docs are considered to be digestible for the majority of readers out there.

We recommend you to create articles that go from 450 to 800 words in length in order to allow you to get the most social shares.

Long Articles

In the case that you need to create a very long article to promote your bookie Pay per Head Services, you should be able to format it in a way that people are going to feel comfortable reading it.

You should experiment with the delivery, so try to format your article using elements such as videos, infographics, why’s, what’s, how-to’s and top lists.


In order to improve your social media shares, it is key to add at least one picture within your written content.

On Facebook: It has been proven that articles from your Pay per Head Services website that contain a picture are shared 2.3 times more than those without one.

On Twitter: The case of this social site is similar as articles with pics are shared 2.1 times more than those that doesn’t contain one.

It is also important to add meta-tags to your images in order to improve the visibility on image search sites such as Google.

Catchy Headlines

The actual content of a new post from your Pay per Head Services site and its title go hand-in-hand in importance. In fact, a headline is even more relevant because it is actually what makes people click on a link.

In order to create headlines that can truly drive some good traffic to your sportsbook solutions website or blog, you can:

  • Use Numbers and Adjectives
  • Offer a Promise
  • Positive Titles are Better, but you can use Negative Titles from Time to Time
  • Appeal to Emotion and the Sense of Self


A byline is located below the title of a post from your site and the actual content. It has been proven that using a byline can increase the social share count of your articles. It is advisable to make such byline an H2 tag.


Once the article from your Pay per Head Services blog or website is ready, it needs to be shared, and according to the experts, it is advisable to get an influencer (someone that people sees as authoritative on the web) to share your post as recent studies have shown that when an influencer helps you with your work it gets shared as much as a 31.8% more.