Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/bookperh/public_html/wp-content/plugins/wordfence/vendor/wordfence/wf-waf/src/lib/utils.php on line 354

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/bookperh/public_html/wp-content/plugins/wordfence/vendor/wordfence/wf-waf/src/lib/utils.php on line 354

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/bookperh/public_html/wp-content/plugins/wordfence/vendor/wordfence/wf-waf/src/lib/utils.php on line 354

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/bookperh/public_html/wp-content/plugins/wordfence/vendor/wordfence/wf-waf/src/lib/utils.php on line 354

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/bookperh/public_html/wp-content/plugins/wordfence/vendor/wordfence/wf-waf/src/lib/utils.php on line 354

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/bookperh/public_html/wp-content/plugins/wordfence/vendor/wordfence/wf-waf/src/lib/utils.php on line 354

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/bookperh/public_html/wp-content/plugins/wordfence/vendor/wordfence/wf-waf/src/lib/utils.php on line 354

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/bookperh/public_html/wp-content/plugins/wordfence/vendor/wordfence/wf-waf/src/lib/utils.php on line 354

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/bookperh/public_html/wp-content/plugins/wordfence/vendor/wordfence/wf-waf/src/lib/utils.php on line 354

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/bookperh/public_html/wp-content/plugins/wordfence/vendor/wordfence/wf-waf/src/lib/utils.php on line 354

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/bookperh/public_html/wp-content/plugins/wordfence/vendor/wordfence/wf-waf/src/lib/utils.php on line 354

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/bookperh/public_html/wp-content/plugins/wordfence/vendor/wordfence/wf-waf/src/lib/utils.php on line 354

Deprecated: Function get_magic_quotes_gpc() is deprecated in /home/bookperh/public_html/wp-content/plugins/wordfence/vendor/wordfence/wf-waf/src/lib/utils.php on line 354
April 2014 Archives - Pay Per Head | Bookie Software | Sportsbook Software

Pay Per head | Bookie Software | Sportsbook Software

Monthly Archives: April 2014

Bookie Solutions: Using Subdomains on your Website


Using a subdomain on your Bookie Solutions site has some great advantages, and in this article we offer you some useful information about it.

Bookie Solutions: What is a Subdomain?

When someone mentions a subdomain, that person is referring to a dependent domain that has been set within the primary domain of your Pay per Head Services website in the DNS or domain name system.

Here is a good example of how a subdomain with the word “hello” looks like:

One of the main reasons to use a subdomain is to segregate a section of pages in order to create a virtual website within your Bookie Solutions site.


A great example of a subdomain is a blog within your site.

When you create a blog using a subdomain, you have the option of adding posts on that section which you really don’t want to include in your main site navigation scheme.

One of the reasons for this is because on a blog you can add more broad info that is not precisely related to the Bookie Solutions that you offer, which is indeed the kind of data that a person can find on your actual website.


You can also opt for creating subdomains for your sub-agents. For example, if you have a sub-agent from a given area named John, you can create a subdomain for him in order to offer more specific information for prospective clients of your sports betting operation that are located in the community where John is representing you.

In such case, you don’t really have to add John’s full URL (uniform resources locator)on your main Bookie Solutions website because the information contain within it is really not intended for most people visiting your site. Instead, it is best if only John utilizes such URL in order to promote your services in the area where he resides.

Separate Content

You can also use a subdomain in order to separate all of the content from your website into different categories; here are a couple of examples:, this one can be used to add information on the casino services that you provide.

and, on this one you can add info on your racebook Bookie Solutions.

Search Engines and Subdomains

Search engines like Google and Yahoo consider subdomains as completely separate websites, and since this affects your SEO (search engine optimization) efforts, you need to be careful about how you use a subdomain.

If you want to use subdomains to separate the different areas of your website, you need to consider the fact that the search engines don’t see a relationship between your various subdomains. For this reason, you will need to optimize every single subdomain on its own.

If you are planning to add vast content to all of your subdomains, then using them is not a bad idea because you can apply the proper SEO to every subdomain and you will end up with not one, but several websites, which can be quite positive in order to have a good presence in the SERPs (search engine results pages).

On the other hand, if you are not going to add that much content to the different sections of your website, then it is best if you don’t use subdomains.

Instead, you can leave all of the sections of your Bookie Solutions site within the primary domain in order to apply better siloing.

As you can see, using subdomains can be quite beneficial for your website, though if you really don’t know if using them is a good idea in your particular case, it is always good to consult a professional SEO in order to get advice on how you should proceed.

Bookie Pay per Head Services Tips: Picking up your Hosting Provider


Once you have created a website to promote your Bookie Pay per Head Services, you need to decide where you are going to host it.

When you pick a reliable host, handling your Bookie Services site shouldn’t be a complicated at all.

On the other hand, when you pick a bad one, things can start going south really quick, with stuff like emails that don’t get an answer or phone calls that are not returned, which leads to visitors that can’t access your site.

Bookie Pay per Head Services: Hosting Providers

Unless you count with your very own server, similar in-house equipment and the technical knowledge, you are definitely going to need a hosting provider for your Bookie Pay per Head Services site.

A hosting provider is a third-party establishment that rents web space either on a monthly or a yearly basis (similar to office space).


Remember that what is good for the site of a friend might not exactly be good for your Bookie Pay per Head Services website.

Factors that must be considered are:

  • The amount of traffic your site receives.
  • How complex your Bookie Price per Head Solutions site is (for your own benefit, it shouldn’t be that complicated).
  • How much storage you require?

Indeed a desirable hosting provider should meet your needs and also deliver the correct balance between value and quality.

Additionally to the space they provide, hosting providers also count with other additional solutions. Here is a list of things that you must take into consideration when you are in the researching process:

Customer Service

This is certainly one of the top elements when you’re looking for a hosting provider for your Bookie Pay per Head Services site.

The level of client attention that you’ll receive is key, and in order to find out if you are dealing with the ideal hosting provider you need to consider things such as:

  • How easy is to get in touch with them for assistance?
  • How helpful are they?
  • How fast is their response time?

Don’t let providers to intimidate you with complicated, technical explanations. If they are unable to answer your questions with answers most people will understand, then it is likely that they are not the people you want to work with.

Type of Server

The kind of server they utilize is also very important, especially because of the SEO (search engine optimization) factor.

Make sure that the providers that you choose utilizes either a Microsoft IIS server or even better, an Apache one.

Dedicated vs. Shared IP

If you have a Bookie Pay per Head Services website that is relatively small and new, chances are that you will be sharing an IP address with other sites.

On the other hand, if you have an IP address only for your site, this is ideal for SEO.

The latter is what is known as a dedicated IP.

Here are some good questions you can ask in this respect:

If the hosting provider wants to provide you with a shared IP, ask them about the number of sites that are sharing such IP. The fewer, the better.

Most importantly, ask them if they offer dedicated IP’s and how you can go about getting one.


Another factor to consider is uptime. This means the percentage of time your Bookie Pay per Head Services site is going to be up and running (excluding the sometimes necessary scheduled maintenance periods).

If they can guarantee 99% uptime, then you are good to go.


This is related to the amount of traffic your website can handle without any inconveniences

The higher your bandwidth, the larger the number of consecutive visitors your Bookie Pay per Head Services site can receive.

Bookie Pay per Head Services: Working with Third Parties


When you run a Bookie Pay per Head Services business, you definitely must work with third parties whom provide you with a variety of solutions that are necessary for your sports betting operation to run smoothly.

Here is some useful information on some of the third parties that you should consider working with.

Bookie Pay per Head Services: Accounting

If you’re running a Bookie Services business that is considerably large, then chances are that you will need to use the services of a professional accountant in order to help you with the numbers part of your business.

When you work with an accountant, you really don’t have to worry about separating your earnings from your expenses yourself as this is basically what the accounting representative will do for you.


If you want to expand your Bookie Pay per Head Services business further away from your own local community, then you should consider working with some sub-agents whom can serve as your local representatives in other areas.

These sub-agents can do collections for you and they can also pay up players when they win.

Indeed it is always a positive thing to have a physical person representing your business.

Online Team

Expanding your Bookie Pay per Head Services operations means that you will certainly need to create and maintain a website in order to promote your business to a massively profitable market such as online players.

In order to do this, you will need to work with a team of professionals whom can ensure that you will count with a site that will always be up and running and that it will remain attractive enough to rank high in the SERPs.

Private Assistant

If you are the kind of Bookie Pay per Head Services provider that has big pockets and want to spend your time doing things not related at all to your business, then chances are that you might want to hire a private assistant that can do most business-related stuff for you.

When it comes to hiring a private assistant, you have two options: hiring one to handle your private affairs and one to hire your professional ones, or you can opt for hiring one that can do both things.

Of course, if you opt for the latter option, make sure that you’re dealing with a person that has all of your trust.

Getting Along with Third Parties

When you deal with third parties, you must always remember that you are dealing with all sorts of people, and that means a lot of different personalities.

You, who are at the center of your Bookie Pay per Head Services operation, should maintain a friendly, professional relationship with all the people that is contributing to the prosperity of your business, and that of course includes third parties.

Be Collaborative

When you work with third parties, you also want to be a person that is going to be perceived as collaborative.

You really want to collaborate with the people that help you to run your Bookie Pay per Head Services because they are basically your right hand, which means that in some cases they know more about your business than you do.

Since this sometimes will be the case, you need to be as collaborative as possible because you want to be close to your third parties in order to know exactly what is going on in all areas of your business.

Third parties or Full Time

Of course when you hire people to do some kind of job for you, there is always the option of hiring that person as a third-party, which means that the person is working under a freelancing condition, or you can also opt for hiring someone like an accountant full time. Again, it really all depends on your particular needs as a Bookie Pay per Head Services provider.

Bookie Pay per Head Services Tips: The 3 Rules of Content


You can ask any marketing professional out there and he or she will tell you that the backbone of a positive online strategy to promote your Bookie Pay per Head Services website is definitively content.

Content is doubtless what it keeps a web marketing strategy going, though not just any kind of content will do; in fact, if you want your campaign to be effective, you need to come up with stuff that draws the attention of readers and also drives traffic to your Bookie Services site.

Indeed, it is a great idea to build a solid foundation for your Bookie Pay per Head Services site based on content as the rest can be built upon that.

But, how do you go about creating consistently good content that gets the attention of readers and encourages them to continue to learn more about what you have to offer?

Bookie Pay per Head Services: The Three Rules

There are actually 3 rules to create attractive, engaging content that gets conversions: You need to make it, Informative, Interesting and Relevant.


The content that you create for your Bookie Pay per Head Services site should have value and provide readers with information that can be useful to them, not only to get them interested, but also to encourage them to contact you either using a form located on your site or by phone.

The information that you offer concerning your Bookie Pay per Head Services can be of a general nature or more strategic, it all really depends on your online marketing plans.

If you want to teach new visitors about your offerings, the info provided must let readers know why your Bookie Price per Head Solutions are beneficial to them. This is the actual content located within your site.

If the purpose of your content is to drive traffic to your Bookie Pay per Head Services website, the information delivered must let readers know why they need to visit your site and what they will find in it. This is the kind of content that you can find in external sources such as independent blogs, press releases, social media and more.


Although information is a top factor related to outstanding content, info alone is really not going to do the trick by itself.

You need to consider that real people will read your content, so you must try to make it as interesting as possible in order to catch the attention of prospective clients. This includes everything, from the title, to the last period.

Don’t be afraid to work with attention-baits such as facts, metaphors, stats, analogies and even funny stuff. If you do it right, you can use these to increase the popularity of your Bookie Pay per Head Services site.

Also, don’t go too technical when you write content. Your best bet is to work with a conversational tone and use phrases and words that can be easily comprehended by the majority of people out there.


Your content should also be relevant to your industry and focused on the people that you want to attract to your Bookie Pay per Head Services website.

Relevancy means that your content is strategically targeted to a certain audience. It has been created with the proper words and phrases, which you have added based on research that includes things such as demographics and the particular interests of your targeted visitors: players.

If you follow these 3 rules, you will find it easier to create the kind of content that will help you to run a successful Bookie Pay per Head Services website.

Bookie Pay per Head Services: Meeting New Clients the Right Way


When you are running a Bookie Pay per Head Services business, you will definitely going to meet new clients all the time because that is actually the core of your sports betting operation.

Bookie Pay per Head Services: Creating a Bond

Before you meet a new client for your Bookie Services business in person it is probably a good idea if you get familiar with the individual either by email or telephone, being the latest option the preferred one.

This is because you want to establish a bond with the player so when you meet him or her in person, there is already a mutual cordiality and respect established in the professional relationship, which will indeed make it easier for you to discuss any business matters with ease.

Meeting Wrong Clients

When you run a Bookie Pay per Head Services business, you need to operate with certain boundaries, including those that you put between you and your clientele.

This is because you probably have some players on your bookmaking portfolio that even though are not big spenders, they do try to get your attention with their wagering concerns all the time and create a problematic situation every time they lose.

The aforementioned type of clients are the ones you really don’t want to meet with because they are basically just wasting a lot of your valuable time and they are not bringing you the profits that deserve that kind of attention from you towards them.

The Right Type of Players

On the other hand, you do want to meet with players that can make you a lot of cash and that on top of that, are guys that you really get along with.  When a bettor is spending big cash with a Bookie Pay per Head Services provider, no matter if he is losing big or winning big, it means that he or she is having a good time.

And, when a player is enjoying his or her wagering experience with an agent, chances are that the agent-client relationship can be an extensive and profitable one.

Be Yourself

When you meet with a big-time client, you need to try to be yourself at all times. Chances are that the person that you are meeting has a long history of wagering and just want to try his or her luck with a different Bookie Pay per Head Services provider.

If you manage to be yourself, you will be perceived as a trustful individual, and that fact alone can increase your chances, in a dramatic way, of closing a nice deal with a big-time player.

Get Them to their Favorite Places

Before you meet a prospective client for your Bookie Pay per Head Services business, it is also important that you know beforehand the interests of the person so you can plan a nice business meeting at a given location where the player is going to feel comfortable and relaxed, which is great because it makes it more open to talk about things such as joining your wagering portfolio.

Offer Them a Good Deal

When you meet a potential good client, that right there is your opportunity to close on a deal, and what better way to do it than by offering a potential customer a nice opening deal.

There are many things that you can offer a client that you know is going to bring you the big bucks, including things such as a nice first-deposit bonus, or a similar monetary compensation that can get the player to start wagering you.

A Vacation

If you have a potential client for your Bookie Pay per Head Services operation that is from another region, what a better way to start a professional business relationship than to inviting that person to your town on a trip where you cover all the expenses, including the best tickets and accommodations that you can afford.

Bookie Pay per Head Services: Creating Your Sales Technique


In the world of business, including the one related to Bookie Pay per Head Services providers, it is important to understand how to create a good sales technique.

This is because you don’t want to work with shoddy sales, which masks deception with nice closing techniques. Instead, you want to use methods that are considered superior, effective and practical.

Bookie Pay per Head Services: Reputation

When you are identified as a sales professional, it will indeed be easier for you to come up with more and more conversions on a regular basis.

Remember that you, and those working with you doing sales for your Bookie Services business, such as sub-agents, are the face of your company, and for that reason you need to come with a sales plan that will not harm your reputation as a top agent.

Sales Technique Elements

A prospective client of a Bookie Pay per Head Services provider certainly prefers to deal with sales reps that are empathetic and have determination to solve problems.

Here are the top elements of a good sales technique:


There is a big difference between being determined and pestering clients with things such as constant calls. The key to use determination wisely is to come up with a good pitch.

If you have contacted a prospective client of your Bookie Pay per Head Services operation a couple of times but the best answer you have gotten from that person is a “maybe,” then it probably means that you are doing something wrong concerning your pitch, so, try to figure out what is it and correct it in order to improve your results.

If you call a client and the person says no right away, don’t be persistent and try your luck somewhere else.

On the other hand, if the person expresses an interest and invites you to call back, then it means that you’re performing well and your pitch is working, so by all means feel free to call the prospective customer at a convenient and upon agreed time in the future.

Determination and Sales: Being determined it means that you have a great desire of improving your sales technique. It also means that you are a dedicated Bookie Pay per Head Services provider who is always willing to go the extra mile to sign a client (especially one that is considered a big-time player).

Try to constantly improve your elevator pitch and also, don’t forget to work on how you handle rejections.

Overall, make sure to focus on how you perform in front of a possible client and not on the customer himself.


Do you base your current sales technique on asking questions about what a player wants, or are you the kind of sales pro who just overwhelms a possible client with information until the person gets tired and most likely run away?

There are sales reps out there who are struggling to make ends meet because they strongly believe that a possible customer is going to listen to whatever pitch they are told and will buy the product or solution the sales rep is offering.

On the other hand, sales pros that are actually successful opt for listening to what a player has to say and asks the right questions in order to work on a final customized pitch for each client that ultimately lead to more conversions.

Perfecting your Technique

There is really not a perfect pitch out there. There is always room for improvement, so make sure that you take time to practice your pitch as much as you can in order to say it as naturally as possible and in a confident way.

In fact, don’t be afraid to practice your sales technique with those close to you in order to get truthful opinions about what you are doing right, and where you can improve in order to close as many sales as possible for your Bookie Pay per Head Services operation.

Bookmaker Pay per Head Services: Selecting Proper Domain Names


Domain names are quite meaningful concerning the SEO (search engine optimization) efforts for your Bookmaker Pay per Head Services site. Here is some information on how to select a name.

Bookmaker Pay per Head Services: Selecting Your Domain Name

Selecting a domain name for your Bookie Services site has two sides to it: you can either decide to pick a name based on brand, or you can also do it based on specific keywords.

A Brand as a Domain Name

If you have a very unique brand name, and you are sure that people will be able to find your Bookmaker Pay per Head Services site, then you can register a domain name based on your own brand.

It actually makes sense to have a brand as a domain name if any of the things below are true:

  • You have a recognizable brand such as Reebok, Adidas, Nike or Under Armour.
  • You are planning to spend part of your budget on advertising in order to promote your brand.
  • You are using your own name or professional alias as your brand.
  • You want your brand name to rank well in the SERPs (search engine results pages).

Keywords as your Domain Name

You can also opt for using a domain name that contains keywords that identifies your Bookmaker Pay per Head Services business with your specific industry of interest.

Search engines tend to favor websites that have a domain name that is related to a specific niche because such domains are more focused than those with broader terms that don’t really tell the engines that a site is about a specific subject.

If your name cannot really be recognized as a brand for your new Bookmaker Pay per Head Services website, then your best bet is to go with a keyword-rich domain name.

In fact, if you can pick a URL that goes exactly accordingly to the business you are running such as dallas-local-bookie, for example, you will be greatly benefited when someone searches for the exact keyword related to your domain in search engines such as Google or Yahoo.

In this case, if someone is looking for a “dallas local bookie,” and you optimize your site for this particular keyword, which is also your domain, it is likely that your pages are going to be included in local searches, which will indeed facilitate the mission of adding some extra bettors to your wagering portfolio.


Buying a Name from the Owner

It is often the case with nice keyword-focused domain names related to a specific industry that they are acquired by people with the interest of re-selling them for a high price.

There is the chance that your desired domain name might fall into this category, and if that is actually the case, your only choice is to get in touch with the person that owns the domain in order to negotiate a selling price.

If you visit the link for your desired domain name and there is nothing on it, chances are that the owner is really interested in selling it.

On the other hand, if you visit the website and it looks like one that can be considered a thriving site, then you will have to think smart and get as creative as you can in order to search for alternatives to that precise domain name that can also work just fine for your Bookmaker Pay per Head Services site. This is because chances are that the owner is not willing to sell, and if he does agree, he might do it for a high price that might not benefit your budget.

Bookmaker Pay per Head Services: Creating Custom 404 Error Pages


It is likely that in the past you have come across a site where it reads “File 404: Page Can Not Be Displayed” and although you want to avoid these in your Bookmaker Pay per Head Services website, sometimes you will be forced to use them, especially when you are doing some changes which requires you to take some pages off for an specific reason.

Bookmaker Pay per Head Services: Custom 404 Error Pages

When there is a problem related to displaying a page on your Bookie Services site, you really don’t need to use the generic 404 Error page.

Instead, you can present your visitors with a custom 404 Error Page that can help them  to prevent them from hitting the back button.

Creating custom 404 Error pages is also quite advantageous when it comes to the search engines. This is because if the spiders visit your Bookmaker Pay per Head Services website and they find a bunch of generic 404’s, all of those pages are not going to be re-indexed again, affecting your SEO (search engine optimization) work and time.

Instead, feel free to create custom 404’s that comes with links to other pages on your Bookmaker Pay per Head Services site. When doing this, you are giving the crawlers links to follow, allowing you to keep your current rankings for those pages.


How to Design a 404 Error Page

Here are some good tips to design an effective Custom 404 Error Page:

  • Add a nice design that goes according to that one of your Bookmaker Pay per Head Services site.
  • Include an informative message, where you apologize to your visitors for showing them a 404 Error page. If possible, try to give it a comic tone that is also respectful.
  • Offer links to pages that you consider people visit frequently on your Bookmaker Pay per Head Services website and add good descriptions about where the links are leading visitors to.
  • You should also include a link to your home page. On the description for this link, make sure to add as many significant keyword terms as possible in a well written description. Avoid just writing “Home” in the description of this particular link.
  • Another great link that you can add on your 404 Error Page is one to your sitemap. This is particularly relevant for the spiders because it allows them to follow the map in order to navigate your entire Bookmaker Pay per Head Services site.
  • If you have the budget, then feel free to work along with a good programmer in order to do custom content that is based on the area where the person experienced a problem with a given page.

For instance, if someone is checking some pages that you created about the casino games that you offer players, and they find a 404 Error Page, on that particular one you should include links that directs the visitor to other casino-related relevant pages.

  • Don’t forget to add a visible text box on your custom 404 Error Page in order to allow visitors to actually type in what they are looking for in order to direct them to the exact pages of your Bookmaker Pay per Head Services website.
  • Also, don’t forget to add a Metarobots tag on that newly constructed custom 404 Error Page. This is to allow the search engines to follow the links on those pages but not to index them.
  • You also need to avoid redirecting your 404 Error Pages.
  • Make sure that your 404 Error Pages are able to pass a 404 Error Code in order to prevent the engines to index them. If you forget to do this, these 404’s can appear in the SERPs.