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Monthly Archives: December 2013

Price per Head Services Site Tips: Content General Practices

When creating a price per head services site in order to expand your betting operation, there are some factors that you must take into consideration regarding content.

Price per Head Services Site Tips: Building Enough Content

How much content is enough? The real answer to this question is that it is in your best interest to have as much optimized content as possible in relationship with your competitors.

You must have landing pages of 450 words or more and at least 5 sub-pages of 300 or more words for each of your pay per head solutions website. All created based on an overall theme.

Although 450 is the key number of words for a page, you will need to study the top pages that are ranking well for your desired keyword (s).

If there are some pages at the top of the SERPs for a given top keyword phrase which have 1000 words or more, then you will need to start creating pages that are even longer in order to get the approval of the web crawlers in the future.

Remember that the amount of content that you have on your price per head services site is quite relevant when it comes to the new Google algorithms.

Developing Ideas for Content

When you start writing content for your price per head services website, you might feel overwhelmed at first since you need to come up with texts that are made of 450 words or more.

However, things are not so difficult after all since there are ways to get the ideas that you need for your content. Here are the top ones:

Brainstorming

The best source to get ideas for the new content of your price per head services site is certainly yourself. You are actually the person that knows best about what your clients need and about what you can actually offer them in order to fulfill their requirements.

You have a lot of information concerning your sportsbook business, but you’ve never taken the time or had a reason to write all that knowledge down.

This is doubtless a great way to get started as it will help you to realize if you can write all the content for your price per head services website yourself or if you actually need the assistance of someone else.

Even though you get to hire someone to write for your price per head services site, your brainstorming sessions can help you to get the topics and keywords for future articles or pages.

A good aspect of brainstorming is that there are really not rules written about it. The more ideas you get the better.

This means that even though a given idea might not look so good right now, it might help in the future, so write everything you can think about and put it on a text file on your computer or on a paper someone safe in your office.

Competitors

The idea of checking on the work that your competitors are doing is not aimed to copy them but to get ideas from their search engine optimization strategy.

When researching the competition, check out for:

  • The things that they are doing right.
  • The areas in which they are lacking some work compared to those in which your price per head services site is strong.
  • The pages on their site that are competing with your own for the same keyword phrase.

Essentially, you are looking for anything they are currently doing on their site that is giving them an advantage over you.

Once you have assimilated all those new ideas, you can start creating content that has the same characteristics but that is fully original and completely acceptable for the search engine spiders.

Bookie solutions Site: Tips on Using Web Personas

By creating fictitious personas you can evaluate your bookie solutions site from the perspective of your customers.

A web persona is someone that has the characteristics of your targeted audience. How they speak, the way they act, what they believe in, etc.

When you create this kind of profile, you must take into consideration the client data that you have previously accumulated, including things such as their interests, their activity on your website and also demographics.

Bookie solutions Tips: Archetypes for your Website

Many companies out there tend to utilize web personas as archetypes, which are a collection of behaviors and traits which are based on a given type of client.

Doubtless it is easier to become more analytic of your pay per head services site from the perspective of a customer archetype than from a vague client group.

When you really understand the wants and needs of your visitors, it will be much easier for you to identify their goals and patterns, which will allow you to come up with personas whose mission will be that of satisfying the needs of a targeted group.

Different Personas for Different Goals

If you have a single goal for your bookie services site, then you can create just a single persona for your online activities.

On the other hand, if you have set various goals for your website, then you can feel free to create several personas. It really all depends on how varied your clientele is.

For this reason it is important that you first study the demographics of your current clients and the people that is visiting you as this will give you a better idea of how many personas you need and for which purposes.

Effectiveness

When you create effective personas, you can:

  • Understand and remember what the beliefs and goals of your prospective clients are.
  • Develop a singular voice or single voices for different goals to serve as the image (s) of your bookie solutions website, both on-site and off-site (such as in social media).
  • Find out what features from your site are accepted by your visitors and which ones need some updates or being completely removed to be replaced for more effective ones.
  • Get to know your visitors more personally.
  • To continuously build a shared slang between the online persona and your targeted audience to prevent confusion.
  • Take more informed decisions.

Using Personas

Although now you have a persona who has a name, place of residence and interests, you’re still not done. You need to use it for role-playing:

Case Studies: Imagine the character that you have created coming to your bookie solutions site for different reasons. Go through the steps a normal visitor would go through.

Client Attention: From the point of view of your persona, check out how easy it is to get help from your bookie solutions site. By doing this, you can figure out if there are some flaws on this area of your business.

When you make yourself easily accessible to people, you certainly have more chances of signing up some new clients.

On the other hand, when visitors find it difficult to find you, they will simply leave your site in order to look for other options.

We recommend you to make use of an instant messaging service such as skype that is linked between your bookie solutions site and your smartphone.

That way, when a prospective client has visited you and is interested in talking to you directly, they have the option of reaching you immediately as you will get an instant notification on your mobile and will be able to answer right there at the same moment.

Pay per Head Services Site Tips: Targeted Audience

Before you can communicate something on your pay per head services site, you really need to do some brainstorming and think about who your targeted audience really is.

Although you might consider yourself an industry expert, you must be able to explain things in a way that is going to be attractive to your visitors.

Pay per Head Services Tips: Targeted Audience Equals Conversions

With your pay per head services website, your work should be based on communicating your message in order to persuade visitors to become your clients. To know who such people are is key to get the conversions you need.

Many agents whom are new to internet marketing tend to make a big mistake: they believe that there is no target audience. They believe the web is full of random people and they just want to get some visits.

But in reality, to get browsers to come to your pay per head services site, who can later be converted to customers, requires some essential targeted marketing.

Think Like a Client

Sure, you know what you’re offering on your pay per head services site but you also need to know what your clients really need.

For this reason we recommend you to put yourself in their position in order to see things from a different perspective. Here are some questions for your consideration:

  • If you were a player that is looking to make online bets, why would you be interested in visiting your website?
  • How can you differentiate yourself from other bookmakers? (Things like the prices or promos you offer)
  • What is your advantage over online regular sportsbooks?

Meeting Needs

Before you try to motivate and persuade visitors to become your clients, you need to meet their needs. When someone arrives to your pay per head services site, they are looking for certain information.

So, when you create landing pages, make sure that you add as much interesting data that will get first-time visitors to stay longer on-site.

The more helpful info that you offer on your pages, the more chances of getting good rankings on the SERPs for certain keywords terms, which guarantees that you will be getting high-quality traffic.

On the other hand, if you start pushing sales right away, before visitors even had the time to check on the info they were looking for, it is likely that they are going to leave your pay per head services site right away.

Offer Incentives

Since you are interested on getting certain type of people to visit your pay per head services website, you also need to come up with some targeted incentives.

This means that you should be able to count with things that are going get the attention of players and gamblers in general.

For example, if you are good with words and are not afraid of the camera, then go ahead and create your own videos offering your advice on different betting topics.

The great thing about doing this is that if you do it on a regular basis, you will be cultivating a loyal audience.

Although some of that people might not turn into customers right away, the more they visit your site, the more interested they get, and that is what you really need.

Newsletter

Another excellent way to keep in touch with people that previously visited your pay per head services site is to create a newsletter that you can distribute using the help of a tool such as MailChimp.

Let’s say that you are planning to run a special sign up promotion for a limited time.

If you release such information using a newsletter, chances are that people that were thinking of signing up with you but that were still not fully sure might take that step now thanks to an attractive promo.

Bookmaker Services Site Tips: How to Manage your Content

There is a famous slogan that reads “content is king” which applies perfectly to the SEO efforts that you need to apply to your bookmaker services site.

Although content includes things such as video and pictures, when it comes to search engine optimization the most relevant element are the words on your pages.

Text is what ultimately drives traffic to your pay per head bookmaker services website after people finds your links on the SERPs.

It gets your Bookmaker Services Site Conversions

Writing outstanding content gives you the opportunity of getting the attention of visitors. The more time someone spends on your bookmaker services site, the more chances you have of turning someone into a conversion.

Content is also quite remarkable because it gives your website more credibility, which at the same time, increases your reputation with prospective customers.

What is your Budget

If you have a good budget to work with and you don’t want to do the writing yourself, you can hire someone to do this work for you.

The same goes for SEO experts and web designers. The more help that you can get, the least it will take your website to get a good position in the search engine results pages.

On the other hand, if you are just getting started, then take some time to write about why you believe your bookmaker services are better than those offered by the competition.

The more familiar you sound to agents, the more chances you have of getting a possible client to call you or email you.

How Much Content is Good

This is certainly an important question, with a simple answer: the more, the better.

Adding as much optimized content as you can doubtless increases your chances of getting pages from your bookmaker services site to rank high in Google and other top search engines.

Relevancy

Writing relevant content is probably your best tool to get positive results for your site. It helps you to do the following:

  • It improves the image of your bookmaker services site with the masses.
  • Increases your chances of getting link exchange deals from authoritative sites.
  • It develops your brand and improves the loyalty of visitors.
  • It helps considerably with your site’s PageRank.

Targeted  Audience

Before you start writing content for your bookmaker services website, make sure to really think about who your targeted audience is.

Although there are many kinds of bettors and players out there, they have things in common, such as their fondness of casino games and general gambling.

When you discover what those commonalities are, you will know the kind of content that can be of interest to future visitors.

Demographics is also quite important when you do some brainstorming on your targeted audience.

You want people that are able to gamble, so the content that you add should be aimed to adult audiences while remaining accessible for most audiences (you really don’t want your site getting banned from search engine results for inappropriate content).

Have your own Style

Since there are thousands of sites out there which are trying to get the attention of people that you also want to attract to your website, you need to make sure that you bookmaker services site is going to have a style of its own.

People get tired of generic stuff and they are always looking for different things, especially when it comes to the internet.

By adding enough variety and remaining faithful to the overall theme of your website while working with a tone that is dynamic and stylish, you will have even more chances of attracting visitors on a frequent basis.

Bookie Solutions Site Tips: Creating the Right Kind of Content

Content is certainly king when it comes to attracting visitors to your bookie solutions site, and here are some tips that can really help you create the kind of text that can get you conversions.

 

Use your bookie solutions Expertise

When you are writing the content of your website, remember that people that is looking for bookie solutions doesn’t know all the advantages that they are going to obtain by playing with you, especially because you are making use of first-class pay per head services.

Try to use your expertise as much as possible on your text in order to appear as an industry authority. This will certainly gain you some popularity with first-time visitors and will entice them to return.

 

Provide Facts

When people do web research, they usually scan the text at the top of pages in order to decide if they offer what they’re looking for. For this reason it is important that you keep the paragraphs on your bookie solutions site direct and short, with as many facts as possible.

The least that you want is to get people to stay for a long time on-site for the wrong reasons. If someone visits your website and starts reading a long article that leads to nowhere, chances are that he or she is going to leave and won’t return again.

 

Be Concise

Even though the intentions of a webmaster are the best, if the text on the website is not concise and to-the-point, especially at the beginning of pages, the website is going to acquire a bad reputation with visitors.

To avoid this, tell prospective clients who you are right away. Tell them all they need to know about your bookie solutions and also make it clear why you are more relevant than the competition.

 

Bulleted Lists and Bold Text

Using bulleted lists is great because they get the attention of the visitor right away. You can also apply some bold text, especially on subheadings and words that are of great interest for possible new customers.

 

Indicative Words

Remember that when people access the internet, they are there to do some researching on products or services that they need or simply want.

For this reason, it is important that you utilize research words such as “tips” on the pages of your site in order to indicate people that you have the content that they’re looking for.

 

Brainstorming

Since you are in the bookie solutions business, do some good brainstorming concerning all that is related to your area of expertise.

Think like prospective clients in order to realize what they’re interested in. Since most players love casino games and gambling in general, you can add that type of content.

Start first with more focused topics related to your services and then move on to the more general ones.

 

Promotions

Since you really want to sign up people for your bookie solutions right away, a good strategy is to add a link on your home page to a special promos page.

Players certainly love to place bets, and when they can do it for free, many will take the chance of trying a new agent.

Think about promotions or bonuses that can be attractive to possible new customers and that will not hurt your business in any way.

For example, you can offer a couple of cheap straight wagers as a sign-up bonus and also another promo that can be redeemed once a player has placed a certain number of wagers.

This is really entirely up to you and the kind of clients that you want to attract. If you’re running a small betting operation, it is in your best interest to offer low promos.

On the other hand, if you are after the big fishes out there, you can take some risks and offer big-time players some especial deals in order to get their attention.

The more eye-catching the content on your promotions page, the more chances you have of closing some deals.