When you design a bookie site, you should do it not only thinking about the search engines but also about your visitors.
Indeed, your strategy should be focused on creating a website that is friendly for both users and the web crawlers, in other words, a combination of conversion and usability.
If you are unable to create a balance between your SEO goals and user-friendliness (getting visitors to remain on your bookie site), it will be difficult for you to get the conversions that you are looking for.
Bookie Website Conversions
When we mention conversions, we refer to the action (s) you want the users of your site to take. In the case of shopping sites, the aim of their webmasters is to get people to buy stuff, but in your particular case, you goal is to get visitors to become players.
It doesn’t matter what your actual definition of conversions is, what you need to remember is that your true aim is more than just getting traffic. When someone visits your pay per head bookie site, you want them to take an action and that is your true point of conversion.
SEO and Usability
Usability means the way in which users experience your bookie site. When you design your website, ask yourself the following questions: How can you serve and target both the top engines like Google and people?
Luckily for you, to balance those two needs is really not as difficult as it might seem at first. Usability and SEO can clearly work together without a problem. Actually, many of the factors that are considered beneficial for Google and other top engines can also benefit visitors.
Points of View
There are marketers out there that believe that usability has priority over search engine optimization, arguing that an unusable bookie site can rank high in the SERPs but is unable to make cash.
There are others that point out the reverse: SEO must take priority as even though you might have a great usable website, it might not get any visitors at all if the proper optimization techniques are not applied.
The confusion is created when webmasters mistaken the aim of each approach. A misconception like this one can lead the owners of bookie sites to assume that the two are not compatible.
Many believe that search engine optimization is quite complicated as it involves different rules that must be applied, a lot of writing, link building, etc.
Usability can also be perceived as to be complex in nature as webmasters need to create clear navigation paths that can lead to conversions.
When you manage to strip away all the factors utilized in the two approaches, their aims are quite similar.
SEO are a series of processes that are used to create a strategy with the goal of providing both the web crawlers and visitors a clear picture of your bookie site.
Usability can be defined as the strategies involved in the design process with the aim of giving users the best possible experience.
Although there are some strategies that support either usability or SEO, it is unusual that the two are going to come into conflict. Just remember that your top goal is to increase the potential of your site.
Your best bet to obtain your desired results is to focus on the commonalities between usability and search engine optimization to then concentrate on the factors that need some balance.
If you consider that you bookie site has the necessary expertise and can be considered as a top choice for visitors, then your SEO plan must be focused on demonstrating that fact to the top engines.