Pay Per head | Bookie Software | Sportsbook Software

Monthly Archives: November 2013

Bookie Site Tips: Usability and SEO Goals

When you design a bookie site, you should do it not only thinking about the search engines but also about your visitors.

Indeed, your strategy should be focused on creating a website that is friendly for both users and the web crawlers, in other words, a combination of conversion and usability.

If you are unable to create a balance between your SEO goals and user-friendliness (getting visitors to remain on your bookie site), it will be difficult for you to get the conversions that you are looking for.

 

Bookie Website Conversions

When we mention conversions, we refer to the action (s) you want the users of your site to take. In the case of shopping sites, the aim of their webmasters is to get people to buy stuff, but in your particular case, you goal is to get visitors to become players.

It doesn’t matter what your actual definition of conversions is, what you need to remember is that your true aim is more than just getting traffic. When someone visits your pay per head bookie site, you want them to take an action and that is your true point of conversion.

 

SEO and Usability

Usability means the way in which users experience your bookie site. When you design your website, ask yourself the following questions: How can you serve and target both the top engines like Google and people?

Luckily for you, to balance those two needs is really not as difficult as it might seem at first. Usability and SEO can clearly work together without a problem. Actually, many of the factors that are considered beneficial for Google and other top engines can also benefit visitors.

 

Points of View

There are marketers out there that believe that usability has priority over search engine optimization, arguing that an unusable bookie site can rank high in the SERPs but is unable to make cash.

There are others that point out the reverse: SEO must take priority as even though you might have a great usable website, it might not get any visitors at all if the proper optimization techniques are not applied.

The confusion is created when webmasters mistaken the aim of each approach. A misconception like this one can lead the owners of bookie sites to assume that the two are not compatible.

Many believe that search engine optimization is quite complicated as it involves different rules that must be applied, a lot of writing, link building, etc.

Usability can also be perceived as to be complex in nature as webmasters need to create clear navigation paths that can lead to conversions.

 

Similar Goals

When you manage to strip away all the factors utilized in the two approaches, their aims are quite similar.

SEO are a series of processes that are used to create a strategy with the goal of providing both the web crawlers and visitors a clear picture of your bookie site.

Usability can be defined as the strategies involved in the design process with the aim of giving users the best possible experience.

Although there are some strategies that support either usability or SEO, it is unusual that the two are going to come into conflict. Just remember that your top goal is to increase the potential of your site.

Your best bet to obtain your desired results is to focus on the commonalities between usability and search engine optimization to then concentrate on the factors that need some balance.

If you consider that you bookie site has the necessary expertise and can be considered as a top choice for visitors, then your SEO plan must be focused on demonstrating  that fact to the top engines.

Bookie Site Tips: Pointers to Improve your Rankings

When it comes to your bookie site, you need to make sure that you are doing as much as you can to obtain a favorable PageRank.

Here are some pointers that can give you an idea of the route that you need to follow in order to get the best possible results.

 

Using a Dynamic Bookie Site

A dynamic pay per head bookie site is created by making use of a template and content management system, which gives webmasters control of page definition by grabbing info from a database. This actually means that such pages don’t exist until a user requests for it.

When you have a ton of pages, it is best to use a CMS to create it dynamically right there on the spot. To allow for web crawling, a content management system pulls the information from the database and plugs it into a page template.

You must work with an SEO-friendly CMS as things such as tags, code and content are created by such system. The ones that can be considered as optimal are those that allow the webmaster to edit the aforementioned data and also have access to other editing features such as cosmetics and H#tags.

If you really can’t work with customization with your current content management system, then it is advisable to get a new one. We recommend WordPress because it’s open source and it is free.

When looking for a good CMS, you should make sure that it allows:

  • HTML template customization
  • Production of unique titles, meta descriptions and tags
  • Production of unique H#tags
  • Group content categorization

 

The Name of Your Files

How you name the files of your bookie site is very important for Google because the web crawlers take filenames as indicators of what their content is all about. Also, make sure that you keep your filenames as short yet as  descriptive as possible.

Instead of naming your files like this: *0035001.jpg

Name them with more specific information such as: *toyota-camry.jpg

It is also relevant to not leave any spaces between words, so you must use either hyphens or periods. Do not name your files such as toyotaxcamry as although the spiders might be able to figure out the words, making their work easier favors you concerning the rankings of your bookie site.

 

A Simple Design

Since web crawlers can’t read a page just a person does, you should try to add as much readable content as possible. This is because they can only read text and although this technology is evolving rapidly and one day we may see Flash turn as spiderable as words, for now it is best to stick with Google’s current requirements.

Try to make your bookie site as easy to navigate as you can and if you want to use Flash, add at least a written paragraph of informative text in the actual content of the page in order to make such files both attractive to visitors and to Google’s spiders.

Also, work with the same design procedure as that will help you to identify a possible problem when something goes wrong with your website.

When you are in the process of creating your standard procedure, knowing the following is quite relevant:

  • What your bookie site is about
  • The themes of your pages
  • The top silos or categories
  • The keyword terms, then way in which you research and pick them
  • Using a standard for naming your files 

Using Music

Some studies have demonstrated that people get annoyed when they visit a website and find loud, unpleasant music playing in the background. It is recommended that you stay away from using background music on your bookie site, but if you do it, then make sure that it is turn off by default, allowing every user to turn it on voluntarily.

Bookie Tips: Best Keyword Practices

To get the best results for your bookie site, you must follow some search engine optimization practices related to your keywords, here are the main ones:

Selecting Keywords

After you have identified the pages of your bookie site that are ranking well for specific keywords, make sure that you remove other phrases that are really not helping you to get the rankings that you need to promote your services so that those pages are completely focused on the top keywords that do get you traffic.

Number of Terms

When you are in the process of assigning keyword terms to the pages of your bookie site, it is recommended that you select 1 to 5 main ones for each page and 2 or 3 supporting ones. The latter are great for supporting pages that are still in the development process and also for giving you some depth of content.

Relationship between Phrases

It is also quite important that all of the keyword phrases on landing pages to be related to each other. When you get many keywords that are unrelated to one another, there is a risk of the overall theme of your bookie site getting diluted, which is a factor that can affect your PageRank in a negative way. For example, if you have a page that is dedicated to offer your casino solutions, then make sure that all the keywords within that page are about the games or advantages that are available for the gambler.

Arranging Phrases

Once you have chosen your top and supporting keyword phrases for every landing page of your bookie site, you need to arrange them in a strategic way, which means that you must put keywords in:

  • The Titletag of the page
  • The Headings located on the page (mainly in your H1 tag)
  • The Metakeywords and Metadescription tags (this metadata can be found in the head section of the HTML code and it’s used to define content)
  • The overall page content

Google’s web crawlers check on titles, metakeywords and metadescriptions tags not just to figure out what the pages of your bookie site are all about, but also because they grab text from those areas to display it in the SERPs.

Depending on the search query, Google can also grab descriptive text from the content of the page itself and from sources such as DMOZ (the Open Directory Project), so make sure that you give the search engine giant as many options as possible.

Use Synonyms and Slang

Using synonyms and slang words on your landing pages is also very relevant because they can help you to get traffic from prospective clients that don’t necessarily utilize proper terms. Slang words mimic the way in which visitors actually speak and finding those terms on your bookie site will certainly make them feel that you are an agent that understands how players think, and this is a positive aspect that can help you close some deals.

Page Enhancements

Although you might have a bookie site that you believe it is great and is getting you some clients, there are still some areas that you can enhance in order to make it even better and more attractive to online players.

For example, if you have a page that is all about sports betting, but you are also including some information on your racebook services and also some info about your casino solutions, then such page is likely a bit disjointed.

Because such page is primarily about sports gambling, you need to make sure that the content is all related to the central theme. For that reason, it is better to create separate landing pages fully dedicated to your casino entertainment business and to your horse betting services.

Bookie Tips: Analyzing the Best Backlinks for your Website

To the question: what else can your competition teach you about your bookie site, the answer is: who is currently linking to them. Apart from page building, another key factor that can help you with your PageRank is link equity, which is the real value of the incoming links to your pages.

 

Take a Peek

If you’ve been brainstorming about the ideal websites that you want to get backlinks from, the best way to find actual candidates is to take a look at your top competitors.

The same sites that are currently linking to your competitors can also link to your own bookie site because they manage the same kind of data and are looking for the same type of traffic. If a third-party considered valuable to link to a top competitor, chances are that the webmaster of such site might also want to link to yours.

 

Natural and Ideal Incoming Links

You also want the incoming links to your bookie site to be of a natural variety, which means that although you should try to get as many authoritative backlinks as possible, it is in your best interest to have links coming from sites with varied equity.

The ideal backlinks for your bookie site are:

  • From established sites (the ones that have been active for some years and have become a trustful source of information).
  • An industry authoritative site with its own related outgoing and incoming links.
  • A site from an agent that is also using pay per head services and bookie software, meaning a site that is focused on the same subjects and is also using some of the same keyword terms with the right anchor text.

 

The More Votes the Better

For Google, every link to a given page from your bookie site counts as a vote for that specific page. The more votes, the more professional your page appears to be to the web crawlers. Google, as well as other top search engines will either decrease or increase the relevancy of your site based on the kind of links that are currently pointing to your pages.

 

Quality, Quality, Quality

When it comes to incoming links, not only the quantity matters, but also the quality. For example, if you manage to get 2 authoritative websites to point to your bookie site, those links will be considered much more valuable than 20 links from regular sites.

 

Be Picky

Be careful when looking at your competitors’ sites as there is a chance that not all of the third-party websites that are linking to them are high-quality.

Remember that the sites that are at the top of the SERPs for your desired keywords are not perfect and have some flaws, so the least that you want to do is to copy the bad stuff.

For that reason, make sure that you really pay attention to the sites that you will be sending a link request to as you want to prevent to get your link on a site that is considered spammy by the web crawlers.

 

How Many Backlinks?

Looking at competing websites also allows you to get an idea of how many backlinks are necessary to stay competitive. For example, if you verify that a given top competitor has, let’s say, fifty incoming links, then a close number can be considered sufficient for your own bookie site.

Try to build your backlinks slowly. Although it might take you some time to match the number of incoming links from your competitors, it is certainly better to do it as naturally as possible than to buy a bunch of links and add them all at the same time as this will certainly be noticed by the web crawlers.