Pay Per head | Bookie Software | Sportsbook Software

Monthly Archives: October 2013

Bookie Tips: Analyze, Identify and Become Successful

Creating your own bookie website and signing for pay per head services is just the starting point if you want to dominate your niche marketplace. If that is your case, you need to make sure that your betting solutions really stand out from your competitors.

Site Design Matters

Make sure that the design of your bookie site really differentiates you from other more generic sites, to the point that visitors will stay and check other pages instead of leaving after a quick visit to the homepage.

Know what you are Actually Offering

To really know what you want to offer in order to be the dominant force in the game, you need to analyze what the current top agents with a bookie website are doing. If you say that you just want to offer your sports betting services, that might not just cut the deal for some people, so, here are some questions to consider:

  • What type of services can you offer? What are you an expert at and in which areas do you need some assistance?
  • How can you apply your strengths as an agent to top others? How can you reflect those strengths on your bookie site?
  • Can you offer live help? Being available is always a plus when you want to close a deal, and a live help service located on your site can be of great help. Since you may not always have the chance of answering a request right away, get people to send you their written petition and try to get back to them asap.
  • What features can you include on your website that will make it different from those of your competition? Check out their sites and see what they’re missing and add it to your site. If possible, try to make the feature that makes your site unique your selling point.

Diversify and Increase your Profits

When you signed a deal to get pph solutions, you not only granted you full access to advanced bookie software, but you also received the option of acquiring casino services.

Remember that many of your web players (both the ones that you signed online and the local ones) are fond of playing casino games, and if you offer them this option, you can get access to some extra cash that will certainly not hurt your pocket.

Adding this service really works because your current players already trust you and they will not be hesitant to start playing games such as Blackjack or roulette right away.

Identify your Targeted Audience

Since the services that you are selling on your bookie website are not destined to everybody, you need to sit down and brainstorm whom your prospective clients are. Take into consideration things such as demographics (set your Facebook ads for people older than 18) and player’s preferences.

Local versus Online Competitors

Now that you have a bookie site, you are competing against both local agents and also against online bookmakers. If some of the locals already count with a website, then they are certainly your direct competition.

Even though that is the case, don’t forget that there are many agents from many regions out there with their own sites specially designed to attract players, so make sure that you have a clear idea of who your competitors are in order to study their business strategies and outrank them.

The more specific you are on the kind of people that you want to attract, the easier it will be for you to create an SEO strategy that will get you the positive results that you are aiming for.

Bookie Tips: Understanding Conversions

When you create a bookie site, your aim is to get people to do exactly what you want them to do, which is to become your clients. Taking this into consideration will help you to come up with a site that will be especially designed to get you conversions.

Traffic versus Conversions

Don’t get confused: even though the pages of a site are getting a lot of traffic, it doesn’t mean that they don’t have a high bounce rate (when visitors arrive to a site and immediately leave). Sites with a high bounce rate likely have a low conversion rate. You likely prefer to have fewer visitors and more conversions on your bookie site, than a lot of traffic and few online customers for your pay per head services.

A good example of massive traffic real conversions:

There was a company a while back that needed some SEO work because even though it was doing fine with mail orders, their online service was quite poor, despite their good prices. After they determined that a technology update could not be considered a real option, their choice was to create a brand new sister site that was designed to attract traffic and then send browsers to the main, non-optimized site for sales purposes.

For some time this idea seemed to work just fine as the company was getting more traffic and increased sales, but then they took a drastic and unnecessary decision that ultimately hurt them: they decided to eliminate the sister site because according to their opinion, it was preventing people from visiting their main site!

The lesson from this example is that the company mistaken traffic with conversions. The sister site was actually helping them to attract real buyers while drawing away regular window shoppers, but for some reason they failed to see it like that. If your bookie website is not getting that much traffic but it’s getting you some good sales, then you are on the right path to success.

Get Rid of Bad Keywords

When planning the SEO strategy for your bookie site, one of the main parts of your work will involve a lot of keyword research and testing. When you use a keyword that is getting you the right amount of traffic but that is not getting the conversions that you need, then it is time to say good bye to that keyword phrase and update it for another one that will indeed get you some customers.

Bad keywords also use a lot of bandwidth and require some considerable server space in order to manage all the incoming traffic, so this means that a keyword phrase that is not working is not only consuming a lot of the time that you are spending doing optimization, but they are also failing to provide you with any kind of income and instead they are becoming expensive to maintain!

Get to Know your Competitors

Getting to know your competitors is quite relevant when it comes to getting conversions. There are things that your online competition is doing that can probably serve your interests. Although you don’t really want to copy exactly what a competitor is doing, you certainly want to assimilate the strategies that seem to be working for them when it comes to acquire clients.

Note: remember that your online business is not competing directly with the local agents as many of them don’t even have a web presence. Instead, think of your site as a way to expand your betting operation from the limits of your community.

You are not competing against Bob the local bookie; your true competitors are now located anywhere in the globe, and although that might sound like a disadvantage, clients can also come from anywhere, either nationally or from overseas. So, now you have more competitors, but also more business opportunities.

Bookie Tips: Getting Started with Pay per Click Campaigns

Running a Pay per Click campaign can really benefit for bookie site, especially when it comes to offering your price per head services to your desired targeted audience. Here is some useful information that can come handy if you decide to start working with PPC ads.

Identifying Keywords with High Click-Through Rates

When it comes to PPC ads, testing keywords is not complicated at all. First you must write your advertisements using the best marketing copy that you can, focusing on how relevant the text is to the keyword term that you are currently bidding on in Google’s paid search program.

Once you have accomplished that and the pay per click campaign is running, you can determine which keyword phrases get your bookie site the most click-throughs (when users click on the ad) and most importantly, conversions (those that click on the ad and actually end up doing business with you, thanks to your great prices and offerings of course). At the same time, you can eliminate the terms with low click-through rates.

Don’t put your Money on Broad Terms

It is certainly not a good idea to put your cash on broad terms such as [ gambling ] because that type of keywords are heavily searched, which means that the bidding on that type of terms is quite competitive. For that reason, the per-click price of a broad term is likely to be very high.

The best strategy for you is to put your cash on long-tail terms that can actually get your bookie site the clicks from your targeted audience

Never Stop Testing

One of the best practices that you can apply if you decide to run a PPC campaign is to bid on every term with a positive ROI and never stop testing. Since you want to draw traffic that can turn into conversions, doing tests on the terms that you are currently working with is the way to go.

Useful Facts

Here are some useful facts that can help you with your keyword brainstorming sessions:

  • About 58% of search queries contain 3 words.
  • Users whom are just doing some browsing to find information tend to make use of short terms (one or two words), and generally those searches don’t turn into conversions.
  • When people refine their searches with terms containing 3 or more words, usually means that they are serious about acquiring a service or a product.
  • People is getting more savvy when it comes to searching for what they need online, so they are using broad terms less frequently.

The Long Tail

When picking keywords for your PPC campaign, remember the long tail concept: Longer search terms don’t get that much traffic, but when people search for them, the chances of obtaining high click-through rates and conversions is high.

Reasons to Purchase Long Tail Keyword Terms

There are several reasons why it is recommendable that you buy long tail phrases:

  • They are cheaper than broad terms.
  • Their bounce rate (people who clicks on a link and immediately hits the back button to return to the SERP) is lower than that of broader phrases.
  • The fewer the searches for a term, the fewer the clicks it will get, which means that the cost of a PPC ad with a long tail keyword is going to remain low.
  • You can use the data from your PPC campaigns in order to improve the SEO of your bookie site by adding more effective keyword terms that can help you get a better ranking in organic results.

If you take your time to brainstorm your keywords and write effective copy, then you can expect to get the results that you are looking for.