Pay per Head Services has certainly made it easier for you to run your betting business thanks to fabulous tools such as trustworthy bookie software, but you know that if you really want to get high profits you need to continue to look for clients on a steady basis, and by starting your own blog, you can certainly get the attention of many online players.
Create your Blog
There are a few outstanding blogging platforms out there, and out of those, we recommend you to try either WordPress or Blogger. If you decide to use WordPress, then you have the option of using their free version or the paid one (the latter allows you to have a blog with your own domain name, and this is highly advisable) while blogger is fully free of charge.
If you really want to get the attention of prospective clients, you need to make sure that you are going to create content that is going to be interesting for them. Since your targeted audience is players, then you must write posts on gambling-related topics. If you manage to create the right content, you will increase your chances of directing high-quality traffic to your bookie blog.
Create a Mailing List
People have their favorite websites where they go on a daily basis to get their fix of news or just interesting content, and if you really want to get previous visitors to continue to check on your bookie blog, you can use a tool such as MailChimp to create your own mailing list and send updates every time you create a new post. The better the content you create, the more people you will get to provide you with their email address.
Using Social Media
In order to expand your possibilities of closing some online deals even further, you really need to have a presence on the top social media sites such as Facebook and Twitter. You can also make use of social video sites such as YouTube or sites where you share your favorite pictures such as Pinterest.
One of the things that people enjoy the most when they spend some time browsing the web is to interact with those in their social networks, and if they find your content interesting enough, they will likely share it with others.
For this reason, you need to make sure that you will always post the new content from your bookie blog to the aforementioned social media sites in order to increase your exposure to wider audiences.
If you make a post every 15 days on your blog, no matter how interesting, people will really not going to consider you as a trustful source for their news and entertainment, but when you write on a daily basis, more and more individuals will keep on noticing your enthusiasm and will create in their minds a positive perception of your blogging and your social media activity, which will indeed increase your reputation as a top blogger, and that is exactly what you want.
Avoid Sounding like a Salesman
Online users are often averse to web marketing because they are constantly being bombarded with all sorts of sales pitches, and that is the main reason why you really need to avoid sounding like a salesman when you write your bookie blog posts. Instead, write content that your readers will consider as valuable so they can share it with others. Once you have been blogging for a while and know some of your readers well, then you can, in a private way, offer them your agent services. If you do it this way, you will not sound too pushy, which can lead you to close more and more deals.