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Monthly Archives: August 2013

Blogging 101 for your Bookie Business

Pay per Head Services has certainly made it easier for you to run your betting business thanks to fabulous tools such as trustworthy bookie software, but you know that if you really want to get high profits you need to continue to look for clients on a steady basis, and by starting your own blog, you can certainly get the attention of many online players.

Create your Blog

There are a few outstanding blogging platforms out there, and out of those, we recommend you to try either WordPress or Blogger. If you decide to use WordPress, then you have the option of using their free version or the paid one (the latter allows you to have a blog with your own domain name, and this is highly advisable) while blogger is fully free of charge.

Adding Content

If you really want to get the attention of prospective clients, you need to make sure that you are going to create content that is going to be interesting for them. Since your targeted audience is players, then you must write posts on gambling-related topics. If you manage to create the right content, you will increase your chances of directing high-quality traffic to your bookie blog.

Create a Mailing List

People have their favorite websites where they go on a daily basis to get their fix of news or just interesting content, and if you really want to get previous visitors to continue to check on your bookie blog, you can use a tool such as MailChimp to create your own mailing list and send updates every time you create a new post. The better the content you create, the more people you will get to provide you with their email address.

Using Social Media

In order to expand your possibilities of closing some online deals even further, you really need to have a presence on the top social media sites such as Facebook and Twitter. You can also make use of social video sites such as YouTube or sites where you share your favorite pictures such as Pinterest.

One of the things that people enjoy the most when they spend some time browsing the web is to interact with those in their social networks, and if they find your content interesting enough, they will likely share it with others.

For this reason, you need to make sure that you will always post the new content from your bookie blog to the aforementioned social media sites in order to increase your exposure to wider audiences.

Be Constant

If you make a post every 15 days on your blog, no matter how interesting, people will really not going to consider you as a trustful source for their news and entertainment, but when you write on a daily basis, more and more individuals will keep on noticing your enthusiasm and will create in their minds a positive perception of your blogging and your social media activity, which will indeed increase your reputation as a top blogger, and that is exactly what you want.

Avoid Sounding like a Salesman

Online users are often averse to web marketing because they are constantly being bombarded with all sorts of sales pitches, and that is the main reason why you really need to avoid sounding like a salesman when you write your bookie blog posts. Instead, write content that your readers will consider as valuable so they can share it with others. Once you have been blogging for a while and know some of your readers well, then you can, in a private way, offer them your agent services. If you do it this way, you will not sound too pushy, which can lead you to close more and more deals.

Promoting your Bookie Business Using Social Media

So, you already got your bookie software and have started a website because you want to offer your pay per head services to the online gambling community.

Now you must know that one of the best ways to get the attention of potential clients is by promoting your business using social media.


If there is a place on the web that you need to concentrate on is definitely Facebook, the largest networking site. Most people who are familiarized with the internet have an account at this site, and that includes players.

For that reason, we seriously recommend you to open an account and start filling your profile with information that will be attractive to the eyes of prospective customers (just try not to look like a marketing guy) and to also start sharing the posts from your bookie site in your wall.

Although Facebook is part business and part personal, it is better if you avoid the “sales” part of the deal and start focusing on the social aspect of it. This is because people is probably not going to be interested in adding you as a friend if your profile looks like too “salesy.”

Until you have acquired a good number of friends, it is in your best interest if you just keep on posting information that others will enjoy sharing in their walls with their own friends. By doing this, you appear as just another great contact that truly enjoys socializing.

Since your aim is to get people to place bets, you should focus on trying to get friends that have interests related to gambling as later in the future you can let them know that you are a bookie, which might lead you to close some deals. Of course, it is advisable that you do this in a “casual” way.


Twitter is the second most important site that you need to have a presence on. People love to tweet and if someone has an account on Facebook, they most likely also have one on Twitter, which means that the potential to make business on this social media site is also considerable.

Just like with Facebook, it is essential that you tweet your followers every time you create a brand new post on your bookie site. Also, don’t forget to re-tweet interesting stuff that you see around as the more activity, the better for the authority of your site’s link (the one that you added in your twitter profile for your personal website).


It is safe to say that YouTube is possible the largest social video website on the internet, so needless to say, you also need to have an account here. If you really know your gambling, then we recommend you to start creating your own videos offering advice and tips for people that are planning on betting on upcoming sporting events.

By doing this, you will increase your chances of getting some clients since you are getting the kind of visitors that you are aiming for. Also, don’t forget to add the link to your own bookie site at the beginning of the description of every new video that you post in order to make it visible to others.


Last but not least, you also need to have a presence on LinkedIn, which is a site that will allow you to connect with individuals that can truly make the difference for your business. When you are looking to add new contacts to your LinkedIn account, remember to search for people that are somehow related to gambling in order to appear more credible to possible customers.